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Erlebnisstrategien Im Einzelhandel

Erlebnisstrategien Im Einzelhandel


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About the Book

Die vorliegende Arbeit wurde im Jahr 1990 als Dissertation vom Fachbereich wirtschaftswissenschaften der Universitat-GH-Pader- born angenommen. Sie beschaftigt sich mit der Vermittlung von Einkaufserlebnissen, eine Thematik, die fUr den Einzelhandel im Zeitalter gesattigter Markte und veranderter Rahmenbedingungen auf der Nachfrageseite zunehmend an Bedeutung gewinnt. Zum Entstehen und Gelingen dieser Arbeit haben viele beigetra- gen. Mein besonderer Dank und meine personliche Wertschatzung gilt meinem akademischen Lehrer Herrn Prof. Dr. Peter Weinberg, der die Entstehung der Arbeit maBgeblich beeinfluBt und vorange- trieben hat. Gleichfalls mochte ich Herrn Prof. Dr. Joachim zentes aus Essen fUr seine Tatigkeit als Zweitgutachter sowie Herrn Prof. Dr. Rolf Bronner und Herrn Prof. Dr. Wolfgang Weber aus Paderborn fUr ihre Mitwirkung in der Promotionskommission sehr herzlich danken. Danken mochte ich auch meiner Kollegin Frau Dr. S. Bekmeier sowie meinen Kollegen Herrn Dipl.-Kfm. H. Spieker, Herrn Dipl.-Kfm. M. Gross, Herrn Dipl.-Kfm. H.E. Becker, die mir durch ihre Diskussi- onsbereitschaft und konstruktive Kritik wertvolle Anregungen gegeben haben. weiterhin richtet sich mein Dank an Frau Barbara Mark, an Herrn Dr. H. Klein sowie an meinen Bruder Herrn Dipl.- Kfm. R. Groppel, die sich die MUhe gemacht haben, Manuskriptteile kritisch zu lesen. Mein Dank gilt auch Herrn F. Klingenthal sowie Herrn P. Maul, die mir die Durchflihrung meiner empirischen Studi- en ermoglicht haben. Meinen Eltern mochte ich fUr ihre vielfaltige Forderung meines Werdegangs ganz besonders danken.


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Product Details
  • ISBN-13: 9783790805437
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Spine Width: 18 mm
  • Weight: 517 gr
  • ISBN-10: 3790805432
  • Publisher Date: 06 Jun 1991
  • Height: 234 mm
  • No of Pages: 308
  • Series Title: Konsum Und Verhalten
  • Sub Title: Analyse Der Zielgruppen, Der Ladengestaltung Und Der Warenpräsentation Zur Vermittlung Von Einkaufserlebnissen
  • Width: 156 mm


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