Erlebniswelten Und Fernsehkonsum by Ronald Newerkla
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Erlebniswelten Und Fernsehkonsum

Erlebniswelten Und Fernsehkonsum


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About the Book

Die Arbeit wurde von der Wissenschaftlichen Gesellschaft zur Förderung und Weiterentwicklung empirischer Kommunikationsforschung «Fritz Karmasin-Stiftung» mit einem Förderungspreis prämiert.
Künstlich erzeugte Erlebniswelten erfreuen sich zunehmender Beliebtheit bei Konsumenten und ökonomischer Bedeutsamkeit bei den Betreibern. Erlebniswelten bieten einer hedonistisch orientierten Gesellschaft zwar nicht die Lösung von Problemen, wohl aber die zeitlich limitierte Distanzierung an. Dieser Ansatz der Defizitkompensation wird differenzierter beleuchtet und zu einer anderen Erlebnisalternative, hier dem Fernsehkonsum, in Beziehung gesetzt. Konkret: Wer interessiert sich warum (in bezug auf seine Persönlichkeitsdefizite) für welche Erlebniswelttypen - und sind Parallelen zum jeweiligen TV-Konsum erkennbar? Die empirische Überprüfung erfolgt mit Hilfe eines eigens konzipierten, projektiven Tests. Unterschiedliche Interessen werden mit den Variablen Angstbewältigungsstil, Kontrollüberzeugung und ausgewählten Persönlichkeitsfaktoren erklärt. Zudem wird eine idealtypische Dramaturgie für Erlebniswelten dargestellt.
About the Author: Der Autor: Ronald Newerkla, Erlebnispsychologe, leitet Seminare zum Thema «Erlebnisverkauf» (Schwerpunkt Banken) und Persönlichkeitsseminare unter dem Motto «Alles beginnt im Geist». Zudem wissenschaftliche Beschäftigung mit dem Thema «Kreative Forschung + Customer Relation Management (CRM)».


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Product Details
  • ISBN-13: 9783631536018
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 264
  • Series Title: Europaeische Hochschulschriften / European University Studie
  • Sub Title: Eine Praeferenztypologie Anhand Des Grades Psychogen-Defizitaerer Rezipientenstrukturen
  • Width: 148 mm
  • ISBN-10: 3631536011
  • Publisher Date: 30 Jan 2006
  • Edition: New edition
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 399 gr


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