Ermittlung Regionaler Marktpotentiale Im Industrieabhaengigen Produktgeschaeft
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Ermittlung Regionaler Marktpotentiale Im Industrieabhaengigen Produktgeschaeft

Ermittlung Regionaler Marktpotentiale Im Industrieabhaengigen Produktgeschaeft


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About the Book

Viele Industrieunternehmen werden heute mit zunehmendem Vermarktungsdruck konfrontiert. Aus vertrieblicher Sicht leitet sich daraus die Forderung ab, Marktpotentiale gezielt wahrzunehmen und auszuschopfen. Als wesentliche Voraussetzung dazu wird in grossen und raumlich dezentralisierten Vertriebsorganisationen der Aufbau durchgangiger Informationssysteme erkannt. Sie sollen das Management uber Absatzchancen auf internationaler, nationaler und regionaler Ebene laufend informieren. Dabei zeigt sich, dass das Produkt- und Breitengeschaft durch einen hohen Grad an Vielfalt und Komplexitat gekennzeichnet ist. Mit dem Ziel, die Markttransparenz fur den Vertrieb auf regionaler Ebene zu erhohen, wird ein Konzept vorgestellt, das sich bei der Ermittlung raumlicher Teilmarkte auf statistische Methoden und Indikatoren stutzt. Durch die Anbindung der Arbeit an ein Industrieprojekt und den dadurch erleichterten Zugang zu empirischen Anforderungen und Gegebenheiten konnten Gestaltungsaspekte berucksichtigt werden, die in der Praxis von grosser Bedeutung sind."
About the Author: Der Autor: Gerhard Kampf wurde 1963 in Nurnberg geboren. Von 1984 bis 1990 studierte er Betriebswirtschaftslehre an der Universitat Erlangen-Nurnberg mit den Schwerpunkten Industriebetriebslehre, Fuhrungslehre und Statistik. Das anschliessende Promotionsstudium, das er 1994 abschloss, wurde erganzt von einer Tatigkeit als freier wissenschaftlicher Mitarbeiter in der Siemens AG."


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Product Details
  • ISBN-13: 9783631488614
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Edition: New edition
  • Language: German
  • Returnable: N
  • Sub Title: Methodik Und Anwendung
  • Width: 148 mm
  • ISBN-10: 3631488610
  • Publisher Date: 01 Jun 1995
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 273
  • Series Title: Europaeische Hochschulschriften / European University Studie
  • Weight: 420 gr


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