Escolhas-Licenças de Fast Food para a Indústria Hoteleira
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Escolhas-Licenças de Fast Food para a Indústria Hoteleira

Escolhas-Licenças de Fast Food para a Indústria Hoteleira


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About the Book

Apesar do fraco crescimento económico pós 2008, e de uma fraca taxa de câmbio, as marcas internacionais de fast-food continuam a entrar na África do Sul. Assim, a indústria local de fast-food está a enfrentar uma pressão crescente à medida que os rivais competem pela quota de mercado. A compreensão da cultura do consumidor está a tornar-se uma importante vantagem competitiva e, embora tenha sido realizada investigação sobre cultura e comportamento do consumidor, estudos limitados dentro da indústria de fast food têm-se centrado nestas duas construções. Este livro procurou explorar até que ponto a "cultura", tal como definida pelas tradições, afiliação religiosa, rituais, normas sociais e família, influencia a escolha da fast food e as decisões de compra em Joanesburgo, África do Sul. Os resultados ressonam com a literatura local e internacional. O factor mais importante que afectou a escolha foi o sabor, seguido pela conveniência/acessibilidade e depois a limpeza da loja/fornecimento. Este estudo concentrou-se nos factores que influenciaram o comportamento de compra de fast-food na África do Sul. Foram investigados factores influentes, bem como factores sociais para determinar a extensão da cultura (tradições, normas sociais, rituais, educação e religião) na tomada de decisão de compra.


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Product Details
  • ISBN-13: 9786205285046
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 209 gr
  • ISBN-10: 6205285045
  • Publisher Date: 24 Oct 2022
  • Height: 229 mm
  • No of Pages: 100
  • Spine Width: 6 mm
  • Width: 152 mm


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