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E-Shock 2020

E-Shock 2020


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About the Book

PART I: WHAT HAS CHANGED? Anytime, Anywhere, Anyhow, Any Device The Social Media Revolution PART II: IMPACT ON THE CONSUMER RETAIL LANDSCAPE What Does This Change Mean? Every Old Business Model is Under Threat PART III: IMPACT FOR BRANDS, MARKETERS AND AGENCIES The Multi-Channel World How do Brands Cope in the New Digital Age? Advertising: The Move from Push to Pull PART IV: IMPACT ON PEOPLE AND SOCIETY The Dark Side of Technology PART V: IMPACT ON INDUSTRY Advantages and Disadvantages PART VI: THE FUTURE Building the Future Organization
About the Author:

MICHAEL DE KARE-SILVER is a Leading Adviser in the digital/e-commerce and mobile arena, identifying opportunities for technology-enabled change and business growth through new strategies, go-to-market plans and team-building. He has been main board director for a number of leading companies. From main board at FTSE 100 company GUS plc, heading up Argos.co.uk, Experian and Burberry online through to start-ups born2learn.com and myfaveshop.com. He has also been MD at major digital/tech/marketing agencies Digitas and AKQA delivering innovative solutions for global brands. Today, Michael runs his own firm Digital Prospects which provides specialist advisory, consultancy and team-building support in the digital/mobile/e-commerce sectors, helping organizations map out their strategy and plans to capture the growing multi-channel opportunity and then to build the best teams to deliver that. Michael is also a non-executive director at WIN plc the mobile technology solutions provider.


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Product Details
  • ISBN-13: 9781349336937
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave Macmillan
  • Height: 234 mm
  • No of Pages: 166
  • Series Title: English
  • Sub Title: How the Digital Technology Revolution Is Changing Business and All Our Lives
  • Width: 156 mm
  • ISBN-10: 1349336939
  • Publisher Date: 30 Sep 2011
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 10 mm
  • Weight: 308 gr


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