Estrategia Digital de Marketing & Ventas para Startups
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Estrategia Digital de Marketing & Ventas para Startups

Estrategia Digital de Marketing & Ventas para Startups


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About the Book

Tras varios años trabajando en el mundo de las startups tecnológicas y después de varias experiencias como consultoras, nos decidimos a dar un paso más.¿Por qué no compartir lo aprendido? ¿Por qué no intentar ayudar de una forma mucho más ambiciosa que a través de la consultoría? -nos dijimos-.Así fue como decidimos poner por escrito nuestros conocimientos sobre Marketing y Ventas dentro del entorno de las startups.Este libro es para todos aquellos que estáis empezando, que vais a lanzar vuestro producto tecnológico y no sabéis qué pasos dar, cómo atender a los leads que os llegan por la web, cómo estructurar vuestra estrategia de contenidosy otro montón de cosas más que nos cuesta poner en claro cuando iniciamos.A partir de ahora tenéis un recurso real para adentraros en este camino.En este libro encontrarás conceptos que podrás aplicar a tu negocio como: * Lead Management* Lead Scoring* BANT* Scrum SalesTe responderemos a preguntas como: * Cómo estructurar mi departamento de Ventas.* Cómo atender a los leads que me vienen por la web.* Cómo encuentro el mensaje para llegar a mis clientes.* Cómo encontrar mi cliente.El libro está lleno de herramientas y metodologías prácticas que podrás emplear y desarrollar junto con tus equipos de Marketing y Ventas.
About the Author: ALMUDENA DELGADO GALISTEO es co-fundadora de Wild Wind Marketing. Actualmente, trabaja como Business Developer en una empresa española del sector juguetero y lo compagina con la Dirección y consultoría en la empresa de la que es co-fundadora. Almudena es experta en Ventas y sus procesos y tiene amplia experiencia en la prospección, negociación y seguimiento a clientes. VERONICA MEZA T. es co-fundadora de Wild Wind Marketing. En la actualidad se desempeña como Chief Marketing Officer en la empresa española Athento y ejerce labores de consultoría en la empresa de la que es co-fundadora. Verónica es experta en el sector de las tecnologías y su experiencia está fuertemente asociada con el nicho de las startups tecnológicas.


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Product Details
  • ISBN-13: 9788461733989
  • Publisher: Veronica Meza Tamayo
  • Publisher Imprint: Veronica Meza Tamayo
  • Height: 234 mm
  • No of Pages: 248
  • Series Title: Spanish
  • Sub Title: Kit de Supervivencia de Lanzamiento de Producto
  • Width: 156 mm
  • ISBN-10: 8461733983
  • Publisher Date: 20 Jan 2015
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 13 mm
  • Weight: 403 gr


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