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Estrategias de Mercadeo Directo

Estrategias de Mercadeo Directo


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About the Book

Una gran cantidad de empresas en la actualidad, tienen la imperiosa necesidad de maximizar sus limitados recursos. Para lograr sobrevivir en un medio tan cambiante y turbulento, los empresarios o gerentes deben tener una nueva visión de los negocios, donde el establecimiento de estrategias que impulsen serios cambios son clave para el desarrollo. El ingeniero Carlos Silva, exitoso profesional con más de 20 años de experiencia en Gerencia y Mercadeo nos trae esta serie de publicaciones sobre estrategias de mercadeo en diferentes mercados. Está en particular nos revela cuales son las mejores estrategias de mercadeo directo para mercados de consumo masivos. Entre las alternativas que se presentan para hacer frente a las amenazas y aprovechar las oportunidades del entorno, se encuentra la estrategia de Mercadeo Directo como elemento imprescindible de la misma, busca hacer uso racional de los recursos disponibles de la empresa, donde se establece al mismo tiempo una relación perdurable con sus clientes / prospectos, maximizando el valor de los mismos y por ende de las ventas y utilidades. Carlos Silva, es un Venezolano, Ingeniero de Computación egresado la Universidad Rafael Urdaneta, Especialista en Gerencia de Mercadeo y Magister en Gerencia de Empresas en La Universidad del Zulia. Se inició laboralmente en Cervecería Polar en Maracaibo y donde alcanzó importantes logros en Ventas y Distribución por más de once años y que lo hicieron merecedor de un importante ascenso dentro de la empresa, pero ahora en el Oriente del país donde también logro demostrar sus capacidades y destrezas al rescatar los volúmenes de ventas perdidos en esa importante región durante dos años. Posteriormente es nombrado Gerente de Ventas de la Región Centro Occidental por cinco años, donde también logra recuperar las ventas y distribución de forma muy destacada. Hoy día y por más de cinco años, es Gerente Nacional de Ventas de Pepsi-Cola Venezuela, la empresa venezolana de bebidas más importante de Venezuela


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Product Details
  • ISBN-13: 9781979420587
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 102
  • Spine Width: 5 mm
  • Weight: 195 gr
  • ISBN-10: 1979420580
  • Publisher Date: 16 Nov 2017
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Mercados de Consumo Masivo
  • Width: 152 mm


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