Estratégia de Marketing para Gestores
Estratégia de Marketing para Gestores

Estratégia de Marketing para Gestores


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About the Book

ESTRATÉGIA DE MARKETING PARA GESTORES Como é que os profissionais de marketing se destacam num mercado turbulento? Esse sucesso é possível quando aplicam a Estratégia de Marketing para Gestores. Este livro mostrar-lhe-á como fazer o mesmo na sua organização. Embora a maioria dos gestores não esteja ciente de que uma estratégia clara e articulada pode fazer maravilhas, o sucesso no mercado atual depende de acertar à primeira, concebendo a estratégia certa para uma operação comercial. Este livro é um excelente lembrete de que uma estratégia pode fazer magia e culminar num desempenho de primeira classe para uma organização. É, portanto, uma leitura obrigatória para gestores em exercício, bem como para estudantes, tanto a nível de pós-graduação como de licenciatura, que desejem gerir eficazmente as suas organizações e aprofundar as suas competências em Marketing, respetivamente. O sucesso no marketing não acontece apenas no vácuo; acontece quando os gestores conseguem fazer as coisas. Por isso, Margaret Oloko mostra como os gestores e os estudantes podem ultrapassar a dinâmica do mercado em constante mudança que é hoje ocasionada pela globalização e pela mudança tecnológica. Assim, a magia aqui é conceber uma estratégia apropriada para se adaptar a cada situação no mercado.


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Product Details
  • ISBN-13: 9786206893042
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 408 gr
  • ISBN-10: 6206893049
  • Publisher Date: 29 Nov 2023
  • Height: 229 mm
  • No of Pages: 240
  • Spine Width: 14 mm
  • Width: 152 mm


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