Estratégias, Economia e Administração de Empresas de Mídia e Criativas
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Estratégias, Economia e Administração de Empresas de Mídia e Criativas

Estratégias, Economia e Administração de Empresas de Mídia e Criativas


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About the Book

O livro traz uma ampla análise do mercado de mídia feita por acadêmicos portugueses e brasileiros e é de particular importância porque ajuda a preencher uma lacuna existente no Brasil relacionada ao estudo da microeconomia e gestão de mídia. Interessante para profissionais, empresários e estudiosos de mídia e indústrias criativas, bem como para pessoas ligadas à atividade política na área de comunicação e cultura, a obra sugere uma abordagem atual e necessária de uma área que tem centralidade na produção simbólica e econômica no cenário contemporâneo.Dividida em três partes, "Especificidade, Gestão e Estratégias das Empresas de Mídia", "Desenvolvimento de Marcas de Mídia, Indústrias e Produtos Criativos" e "Dinâmicas no Telejornalismo, Imprensa de Moda, Livros e Música", a obra é composta por 15 capítulos que tratam de temas como o modelo de negócios de sites de notícias regionais, a migração para multiplataformas enquanto estratégia de sobrevivência dos impressos, pluralidade e regulação de mídia, a comunicação não comercial brasileira, a marca Rock in Rio, as estratégias do brand Globo Rural, o funcionamento das TVs Legislativas municipais do Estado do Rio de Janeiro, telejornalismo regional e blogs de moda feminina, entre outros.


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Product Details
  • ISBN-13: 9789897291586
  • Publisher: Media XXI
  • Publisher Imprint: Media XXI
  • Height: 229 mm
  • No of Pages: 326
  • Spine Width: 19 mm
  • Width: 152 mm
  • ISBN-10: 989729158X
  • Publisher Date: 10 Dec 2019
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 530 gr


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