Estratégias empresariais eficazes
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Estratégias empresariais eficazes

Estratégias empresariais eficazes


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International Edition


About the Book

A investigação-ação é um ciclo reiterativo de diagnóstico, planeamento, tomada de medidas, investigação sobre os efeitos das medidas tomadas e reavaliação dos pressupostos, objectivos e planos subjacentes à luz do que foi descoberto.Este processo cíclico foi utilizado para determinar as mudanças e os impactos das intervenções nas áreas identificadas que necessitavam de tais intervenções na Universidade Adventista da África Central (AUCA). A intervenção estratégica empresarial é a forma como a AUCA gostaria de criar valor através da governação e coordenação dos seus recursos e actividades empresariais. Consiste em actividades a serem implementadas para melhorar as cinco áreas da AUCA no sentido de um desempenho eficaz: Marketing e inovação, Desenvolvimento e gestão estratégica, Relações públicas e ligação com a comunidade, Monitorização e avaliação, e Recrutamento e antigos alunos. Após 28 anos de serviço leal a esta instituição, o autor oferece a sua modesta contribuição, que, se judiciosamente seguida, pode ser útil para o progresso da AUCA.Esperamos que assim se crie uma organização mais eficaz e eficiente que, consequentemente, proporcionará um ensino de maior qualidade, aumentará a rentabilidade, melhorará o ambiente de trabalho e apoiará a direção no seu papel de liderança.


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Product Details
  • ISBN-13: 9786205674697
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 286 gr
  • ISBN-10: 6205674696
  • Publisher Date: 02 Aug 2024
  • Height: 229 mm
  • No of Pages: 156
  • Spine Width: 9 mm
  • Width: 152 mm


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