This book is an essential guide to scientifically conducting contemporary ethnographic research at undergraduate, postgraduate, and doctoral levels in the social sciences, the humanities, and business studies. It addresses the methodological challenges of ethnographic research across the social sciences and highlights present time research areas, including digital ethnography, artificial intelligence, classroom pedagogy, hybrid organization, and many more.

This volume is divided into three parts and can be a single source of reference that--

- Guides students through essential theoretical and conceptual aspects of ethnography;

- Demonstrates the usage of ethnography in allied disciplines--psychology, healthcare, international border studies, linguistic, artificial intelligence, and organizational behaviour;

- Demonstrates the application of ethnographic research in the field;

- Presents valuable lessons from fieldwork experiences by different scholars across a variety of communities;

- Includes dos and don'ts for early career and first-time researchers.

A step-by-step guide with student-friendly text, this book will be an essential supplementary reading across the social sciences and the humanities, especially for those conducting fieldwork in the Global South.

Madhulika Sahoo is an anthropologist by training and is currently working as Assistant Professor (OPSC) at the Department of Anthropology, Kalahandi University, Odisha, India. She is also Director, Student Welfare and Placement, and syndicate member of Kalahandi University, Government of Odisha. Dr Sahoo has more than eight years of experience working in the development sector focusing on forced migrants and tribal development in India and the United Kingdom. She is also a managing editor of Avoidable Deaths Network.

S. Jeyavelu is a management scholar, academician, process facilitator, consultant, and coach. He is currently working as Professor and Director, GITAM School of Business, GITAM, Bengaluru, Karnataka, India. He was the founding Dean, VIT-AP School of Business, VIT-AP University, Andhra Pradesh, India, where he started India's first BBA programme with Liberal Arts foundation (2018-2021).

Anjali Kurane is Senior Professor and Head, Department of Anthropology, Savitribai Phule Pune University, Pune, India. Professor Kurane has over 30 years of teaching experience and 16 years of administrative experience in the capacity of Former Dean, Faculty of Humanities; Director of Interdisciplinary Studies in Humanities and Social Sciences; Coordinator for Social Sciences and Humanities; and member of the Statutory Authorities of a University Board of Studies, Academic Council, Senate. She is also a member of the statutory authorities of university board of studies, academic council, and senate. She has received two awards and recognitions at international levels as Staff Fellow to Oxford Brookes University, the UK, and Ghent University, Belgium.

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