European Fashion by Veronique Pouillard - Bookswagon
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European Fashion

European Fashion


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About the Book

The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion. This volume examines the transition from the old system to the new in a series of case studies grouped around three major themes. Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments. Part II considers the retailer's role in shaping taste, responding to consumer expectations and disseminating fashion merchandise. Part III looks to alternative visions of the European fashion system that have appeared in unexpected places. The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business.
About the Author: Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society, and Professor of Business History at the University of Leeds

Véronique Pouillard is Associate Professor in the History of Modern Europe at the Institute for Archaeology, Conservation, and History (IAKH) at the University of Oslo


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Product Details
  • ISBN-13: 9781526122094
  • Publisher: Manchester University Press
  • Publisher Imprint: Manchester University Press
  • Edition: Studies in Design and Material Culture
  • Language: English
  • Returnable: Y
  • Spine Width: 23 mm
  • Weight: 589 gr
  • ISBN-10: 152612209X
  • Publisher Date: 01 Apr 2018
  • Binding: Hardback
  • Height: 241 mm
  • No of Pages: 344
  • Series Title: Studies in Design and Material Culture
  • Sub Title: The Creation of a Global Industry
  • Width: 170 mm


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