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Evaluación de Proyectos

Evaluación de Proyectos


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About the Book

Un libro pensado para emprendedores. Acompañado con una serie de videos y planillas de cálculo, introduce distintas herramientas para evaluar proyectos de inversión: cómo proyectar flujos de caja, cómo calcular la rentabilidad del negocio, cómo estimar el costo de oportunidad del capital, cómo calcular si agregará valor económico. Incluye técnicas de evaluación en condiciones de incertidumbre, tales como el análisis de sensibilidad, el análisis de escenarios, los árboles de decisión y la simulación Monte Carlo. En compañía de los videos, y trabajando sobre las planillas de cálculo, emprendedores y alumnos de maestrías pueden familiarizarse rápidamente con las herramientas de evaluación de negocios; aprendiendo a través de una gran variedad de casos y ejemplos. Sus autores, Florencia Roca y Jorge Rojas Arzú, comparten desde hace una década la cátedra de Evaluación de Proyectos en el MBA de la Universidad Francisco Marroquín (Guatemala); y pensaron este libro para emprendedores y alumnos de la maestría que buscaban un material didáctico, aplicado y en español.
About the Author: Florencia Roca, Ph. D.: Florencia es Directora del Departamento de Finanzas en la Escuela de Negocios de la Universidad Francisco Marroquín, en Guatemala. Tiene un Ph. D. en Finanzas de la Universidad del Cema, Argentina, y un Certificate in Management de M.I.T. Sus áreas de investigación incluyen las finanzas para emprendedores, el análisis de riesgo de inversiones y el value-based management. Es profesora de Finanzas Corporativas en el MBA de la Universidad Francisco Marroquín, y tiene también las cátedras de Financial Management en el Swiss Management Center (Zürich) y de Evaluación de Proyectos en el Postgrado de Agronegocios de Fundación Libertad (Argentina). Su libro "Finanzas para Emprendedores" (2011) integra la lista de best-sellers en la sección Finanzas de Amazon. Jorge Rojas Arzú Jorge Rojas Arzú es actualmente Director de la Maestría en Finanzas y Coordinador Ejecutivo de la Maestría en Administración de Proyectos Inmobiliarios de la Universidad Francisco Marroquín de Guatemala. Enseña materias como Evaluación de Proyectos, Finanzas Corporativas, Risk Management, Value Based Management, Mercados de Capital y Valuación en distintos programas de pregrado y de nivel de maestrías. Tiene también amplia experiencia en consultorías gerenciales y financieras desarrolladas en México, Guatemala, El Salvador y Honduras. Actualmente está cursando su Doctorado (PhD) en Finanzas en Tulane University, y paralelamente se encuentra en proceso de certificación (candidato) del riguroso programa CFA(R) (Chartered Financial Analyst) del CFA(R) Institute. Así mismo, el programa de Maestría en Finanzas que dirige es un Programa Reconocido por el CFA(R) Institute (Programa de Reconocimiento a Universidades) para la región de las Américas.


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Product Details
  • ISBN-13: 9781480270701
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 280 mm
  • No of Pages: 372
  • Series Title: Spanish
  • Sub Title: para Emprendedores
  • Width: 216 mm
  • ISBN-10: 1480270709
  • Publisher Date: 07 Jun 2013
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 20 mm
  • Weight: 911 gr


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