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Event Marketing : How To Successfully Promote Events, Festivals, Conventions, And Expositions, 2Nd Ed

Event Marketing : How To Successfully Promote Events, Festivals, Conventions, And Expositions, 2Nd Ed


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About the Book

The book begins with sections on what "event marketing" really means and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events and social functions and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts.

About the Author

Chris Preston is the Program Leader of Marketing for Queen Margaret University's School of Business, Enterprise and Management, where he helped develop the Executive Masters Program in Events Management as well as the undergraduate Events Management degree program. He is a member of the Chartered Institute of Marketing, the Institute of Learning and Teaching and the European Advertising Academy and regularly attends and lectures at conferences throughout the UK and Europe. The late Leonard Hoyle Jr., CAE, CMP, authored the first edition of Event Marketing. He managed and marketed events for major organizations including the American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International.



Table of Contents:
Foreword--Liz Bigham Series Editor Foreword--Dr. Joe Goldblatt, CSEP Preface In Appreciation of 1 What is an Event and What is Event Marketing? 2 The Evolution of Event Marketing 3 The Theory and Practice of Event Marketing 4 Sponsorship and Cause-Related Event Marketing 5 E-Event Marketing 6 Entertainment and Festival Event Marketing 7 Corporate Event Marketing 8 Association, Convention and Exhibition Event Marketing 9 Social Event Marketing 10 Future Forces and Trends in Event Marketing 11 Event Marketing Case Studies 12 Resources Index


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Product Details
  • ISBN-13: 9788126557622
  • Publisher: Wiley India Pvt Ltd
  • Binding: Paperback
  • No of Pages: 320
  • ISBN-10: 8126557621
  • Publisher Date: September'2015
  • Language: English

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Event Marketing : How To Successfully Promote Events, Festivals, Conventions, And Expositions, 2Nd Ed
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