A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.
The book offers a systematic guide to organizing successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social activism, soft power and events, inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations.
This book has been dubbed 'the events management bible' and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
About the Author: Glenn A. J. Bowdin
Principal Lecturer in Events Management
UK Centre for Events Management, School of Events, Tourism and Hospitality Management
Leeds Beckett University, UK
Johnny Allen
Foundation Director
Australian Centre for Event Management
University of Technology, Sydney, Australia
Dr Rob Harris
Director
Event Training Australia, Sydney, Australia
Professor Leo Jago OMA
Griffiths University, Brisbane, Australia
William O'Toole
International Events Development Specialist, Sydney, Australia
Ian McDonnell
Formerly Senior Lecturer
School of Leisure, Sport and Tourism
University of Technology, Sydney, Australia
