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Evidenciação sobre recursos intangíveis

Evidenciação sobre recursos intangíveis


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About the Book

Os recursos intangíveis tornam-se cada vez mais importantes na esfera corporativa, isso porque são considerados como a maior fonte de vantagens competitivas das organizações. Dentre outras características próprias, podemos citar a dificuldade de replicação destes recursos. Essa característica em específico fortalece a sustentação da vantagem competitiva pelo simples fato de dificultar o caminho dos concorrentes. Logo, a adequada evidenciação de recursos intangíveis possibilita a avaliação do real valor das organizações, e, por esse motivo, as informação sobre tais recursos são extremamente relevantes na tomada de decisão de investimento. Este livro investiga os fatores explicativos do nível de evidenciação de informações voluntárias sobre recursos intangíveis das empresas listadas no mercado capital brasileiro. Nele o leitor encontrará uma lista de indicadores representativos de informações, possibilitando um entendimento sobre recursos intangíveis. Também, terá acesso a uma revisão de literatura sobre o tema que compreende um período de mais de 40 anos.


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Product Details
  • ISBN-13: 9783639694604
  • Publisher: Novas Edicoes Academicas
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Spine Width: 8 mm
  • Width: 152 mm
  • ISBN-10: 3639694600
  • Publisher Date: 18 Nov 2014
  • Height: 229 mm
  • No of Pages: 128
  • Series Title: Portuguese
  • Weight: 249 gr


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