Exhortations to Philosophy by James Henderson Collins
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Exhortations to Philosophy

Exhortations to Philosophy


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About the Book

This book is a study of the literary strategies which the first professional philosophers used to market their respective disciplines. Philosophers of fourth-century BCE Athens developed the emerging genre of the "protreptic" (literally, "turning" or "converting"). Simply put, protreptic discourse uses a rhetoric of conversion that urges a young person to adopt a specific philosophy in order to live a good life. The author argues that the fourth-century philosophers used protreptic discourses to market philosophical practices and to define and legitimize a new cultural institution: the school of higher learning (the first in Western history). Specifically, the book investigates how competing educators in the fourth century produced protreptic discourses by borrowing and transforming traditional and contemporary "voices" in the cultural marketplace. They aimed to introduce and promote their new schools and define the new professionalized discipline of "philosophy." While scholars
have typically examined the discourses and practices of Plato, Isocrates, and Aristotle in isolation from one another, this study rather combines philosophy, narratology, genre theory, and new historicism to focus on the discursive interaction between the three philosophers: each incorporates the discourse of his competitors into his protreptics. Appropriating and transforming the discourses of their competition, these intellectuals created literary texts that introduced their respective disciplines to potential students.

About the Author:
James Collins is Assistant Professor of Classics at the University of Southern California. His dissertation was entitled "Philosophical Advertisements: Protreptic Marketing in Fourth-century Greek Culture."


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Product Details
  • ISBN-13: 9780199358595
  • Publisher: Oxford University Press, USA
  • Publisher Imprint: Oxford University Press, USA
  • Depth: 25
  • Language: English
  • Returnable: Y
  • Sub Title: The Protreptics of Plato, Isocrates, and Aristotle
  • Width: 157 mm
  • ISBN-10: 0199358591
  • Publisher Date: 02 Apr 2015
  • Binding: Hardback
  • Height: 234 mm
  • No of Pages: 320
  • Spine Width: 25 mm
  • Weight: 642 gr


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