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Experiences of Emerging Economy Firms

Experiences of Emerging Economy Firms


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About the Book

1. The Upsurge of firms from Emerging Economies; Marin Alexandrov Marinov 2. Liability of Emergingness of Emerging Economy Multinational Firms in Developed Countries: A Conceptual Approach; Katrin Held and Nicola Berg 3. Entry, Exit and Re-Entry Patterns of Chinese Multinational Firms: Survey Evidence; Tiia Vissak and Xiaotian Zhang 4. Institutional Environment and Post-Entry Choices of Multinational Firms; Chang Liu, Zijie Li, Yi Li and Yuting Liang 5. Transferring 'Yellow River Capitalism' to Africa; Connie Zheng 6. Indian Multinational Firms in Developed Countries: A Case Study on Cultural Strategies; Roli Nigam and Zhan Su 7. Reviewing Research of the Internationalisation of Brazilian Multinational Firms: An Analysis of the Period 2001-2012; Mario Henrique Ogasavara and Gilmar Masiero 8. Multinational Corporations and Spillover Effects: A Study on the Effects of the Foreign Presence on the Innovative Capacity of Small and Medium-Sized Enterprises in Minas Gerais, Brazil; Cristina Lelis Leal Calegario, Nádia Campos Pereira Bruhn and Juciaria Nunes de Alcântara 9. Learning from the Globalisation of an Emerging Economy Firms; Brian Li, Maya Kumar and Mary Ann Von Glinow 10. Institutions and Diversification of International Markets: A Study of Clothing Manufacturers from Tanzania and Kenya; Deusdedit Rwehumbiza, Md. Noor Un Nabi and Ulz Dornberger
About the Author: Marin Marinov is Professor of International Business at Aalborg University, Denmark. His research interests include internationalization of business, multinational firms and business development in emerging economies, as well as business policy and strategy. He has consulted for numerous multinational firms and national governments on country and firm-specific strategies in the process of internationalization. He is on the editorial board of several academic journals and periodicals, including Organization Studies, Journal of Islamic Marketing and Journal of Euromarketing. he has published 13 books, numerous book chapters and more than 90 articles in academic journals.


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Product Details
  • ISBN-13: 9781349501205
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave Macmillan
  • Edition: 1st ed. 2015
  • Language: English
  • Returnable: Y
  • Spine Width: 15 mm
  • Width: 140 mm
  • ISBN-10: 1349501204
  • Publisher Date: 01 Jan 2015
  • Binding: Paperback
  • Height: 216 mm
  • No of Pages: 245
  • Series Title: English
  • Weight: 390 gr


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