Export Marketing of Kashmir Handicrafts by Manzoor Ahmed Shah
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Export Marketing of Kashmir Handicrafts

Export Marketing of Kashmir Handicrafts


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About the Book

The peculiar geo-physical characteristics coupled with the lack of adequate infra-structural measures have rendered the valley of Kashmir unhospitable for large scale industrialisation. The only industrial activity which Kashmir can boast of, is the handicrafts sector for which it has remained famous through the ages. With bleak industrial prospects, this sector continues to remain one of the important industrial sectors with tremendous potential of employment and foreign earnings. Unfortunately, no systematic effort for export promotion has been made so far. It is, therefore, imperative to give a boost to the development of handicrafts sector. Apart from exploring and exploiting the domestic markets, it is essential to make all-out efforts to capture the foreign markets and export the quality products so as to raise much needed foreign exchange for the sustained economic growth of the country as a whole. The present study examines the various marketing issues relating to the export of Kashmir handicraft products. It constitutes a valuable contribution in the area of export marketing analysis and strategy formulation. In terms of coverage though the study confines to the export of five selected crafts only, it is hoped to prove a worthy acquisition for undertaking analyses of other export products also. The book would be of immense interest to the students, researchers, teachers, exporters, careerists, government officials, executives, administrators and policy makers alike.

Table of Contents:
Preface Introduction 1. Kashmir Handicrafts : An Overview 2. Export Profile 3. Export Strategy 4. Export Marketing Mechanism : i. Product Planning and Development ii. Pricing Policy iii. The Distribution Network iv. Promotion Strategy 5. Future Prospects 6. Summary and Suggestions


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Product Details
  • ISBN-13: 9788170245094
  • ISBN-10: 8170245095


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