Externes Personalmarketing Book by Torsten Munzel
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Externes Personalmarketing

Externes Personalmarketing


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About the Book

Inhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: 1.Einleitung 2.Neue Herausforderungen an die Personalpolitik 2.1Unternehmen und Kommunikation 2.2Personalmarketing im Wandel 2.3Internes Personalmarketing 3.Externes Personalmarketing 3.1Formen zielgerichteter Bewerberansprache 3.1.1Printmedien 3.1.2Präsenz an Hochschulen 3.1.3Hochschulkontaktmessen 3.1.4Internet 3.2Kommunikation mit unterschiedlichen Bewerbergruppen 3.2.1Bewerber mit Berufserfahrung 3.2.2Hochschulabsolventen 3.2.3Quereinsteiger 4.DE - Consult 4.1Vorstellung des Unternehmens 4.2Struktur der DE - Consult 4.3Tätigkeitsfelder 4.4Personalarbeit / Personalmarketing bei DE - Consult 5.Ziele der DE - Consult zum Personalmarketing 6.Der Internetauftritt der DE - Consult 6.1Analyse des bisherigen Internetauftritts 6.2Neugestaltung des externen Personalmarketingauftritts im Internet 6.3Vergleich zu Internetpräsentationen anderer Unternehmen 6.3.1Mannesmann AG 6.3.2Siemens AG 6.3.3Hoechst AG 6.3.4Bertelsmann AG 6.4Abschließende Betrachtung 7.Recherchen 7.1Vergleich der gängigen Suchmaschinen 7.1.1Yahoo Deutschland 7.1.2Exite Deutschland 7.1.3Lycos Deutschland 7.1.4Fireball 7.1.5Weitere Suchmaschinen 7.2Vergleich der Jobbörsen im Internet 7.2.1Gruppen von Jobbörsen 7.2.1.1Karriere Direkt 7.2.1.2Karriereführer Online 7.2.1.3Careernet 7.2.1.4Jobs & Adverts 7.2.1.5Weitere Jobbörsen im Internet 7.2.2Absolventenbörsen 7.3Abschließende Betrachtung 8.Projekt Internet 8.1Vorschläge 8.2Feedback 8.3Realisierung 8.3.1Struktur 8.3.2Inhalt 8.3.3Probleme bei der Realisierung 8.4Interaktiver Bewerbungsbogen 8.4.1Bewerbungsbogen DE - Consult 8.4.2Probleme 9.Zusammenfassung zum Personalmarketing / Internetauftritt der DE - Consult 10.Resümee Bei Interesse senden wir Ihnen gerne kostenlos und unverbindlich die Einleitung und einige Seiten der Studie als Textprobe zu. Bitte fordern Sie die Unterlagen unter agentur@diplom.de, per Fax unter 040-655 99 222 oder telefonis


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Product Details
  • ISBN-13: 9783838636498
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 236 gr
  • ISBN-10: 383863649X
  • Publisher Date: 03 May 2001
  • Height: 210 mm
  • No of Pages: 136
  • Series Title: German
  • Sub Title: Personalmarketing im Internet
  • Width: 148 mm


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