Exzerptsammlung zum Thema "Kampf um Images. Gestaltung in gesellschaftlichen Konfliktlagen
Home > Exzerptsammlung zum Thema "Kampf um Images. Gestaltung in gesellschaftlichen Konfliktlagen
Exzerptsammlung zum Thema "Kampf um Images. Gestaltung in gesellschaftlichen Konfliktlagen

Exzerptsammlung zum Thema "Kampf um Images. Gestaltung in gesellschaftlichen Konfliktlagen


     0     
5
4
3
2
1



International Edition


About the Book

Exzerpt aus dem Jahr 2013 im Fachbereich Soziologie - Konsum und Werbung, Note: 2,2, Justus-Liebig-Universität Gießen, Sprache: Deutsch, Abstract: Die tägliche Auseinandersetzung mit den Medien, bedeutet zugleich auch eine Auseinandersetzung mit dem damit verbundenen allgegenwertigen Kampf um Images. Dieser Kampf um Images kann aus verschiedenen Gründen erfolgen und daher auch die unterschiedlichsten Formen annehmen. Die folgende Sammlung stellt verschiedene Texte vor, welche sich mit eben diesem Kampf um Images befassen. Eigentlich sollte man annehmen, dass Bilder in den Massenmedien, wie zum Beispiel im Falle des Fernsehers als Medium, die Realität abbilden. Das heißt, dass in den Nachrichten reale Geschehnisse übermittelt werden. Jedoch geht es oftmals viel eher um Fragen wie: "Wer hat die spektakulärsten Bilder? Wer hat die dramatischste Geschichte hinter den Bildern?" Natürlich bleibt es hier nicht immer bei der Wahrheit und somit beginnt der Kampf um Images. Diese Image-Kämpfe müssen jedoch nicht immer zwangsläufig gegeneinander ausgerichtet sein, also von einem Image-Kämpfer gegen den nächsten, sondern können schlichtweg für ein bestimmtes Ziel kämpfen. Das beste Beispiel ist hier die Werbung. Im Rahmen von Werbemaßnahmen kann für die verschiedensten Dinge geworben werden. Produkte, welche gekauft werden sollen, Politiker, die für Stimmen werben, sowie Organisationen um Mitglieder. Sie alle führen jeweils einen bestimmten Kampf und versuchen diesen mittels Images für sich zu gewinnen. Sich dabei an Bildern zu bedienen, scheint naheliegend zu sein. Denn wer kennt sie nicht: Bestimmte Symbole die für etwas Spezielles stehen? Oder Bilder und Szenen die eine bestimmte Stimmung und besondere Emotionen hervorrufen? Eben solche Bilder, Symbole und Szenen werden bei Kämpfen um Images benutzt. Oft wird dabei auf bestimmte Stereotypen und Klischees zurückgegriffen. Die drei unterschiedlichen Texte, auf die in den folgenden Kapiteln eingegangen wird, beschäftigen sich e


Best Sellers



Product Details
  • ISBN-13: 9783668422483
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 104 gr
  • ISBN-10: 3668422486
  • Publisher Date: 16 May 2017
  • Height: 254 mm
  • No of Pages: 20
  • Spine Width: 1 mm
  • Width: 178 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Exzerptsammlung zum Thema "Kampf um Images. Gestaltung in gesellschaftlichen Konfliktlagen
Grin Verlag -
Exzerptsammlung zum Thema "Kampf um Images. Gestaltung in gesellschaftlichen Konfliktlagen
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Exzerptsammlung zum Thema "Kampf um Images. Gestaltung in gesellschaftlichen Konfliktlagen

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!