Chapter 1: Introduction to Eye Tracking in Tourism.
Part I: Eye tracking methods, concepts and applications.
Chapter 2: A review of eye-tracking methods in tourism research.
Chapter 3: Best practice for eye-tracking studies: DOs and DON'Ts.
Chapter 4: Eye-tracking: Evaluation, potential, and limitations of field applications. Chapter 5: Knowledge Co-Creation through Eye Tracking in Tourism.
Part II: Eye tracking research and case studies.
Chapter 6: The Relevance of Eye-Tracking to Understand Users' Practices and Content Interpretation in Tourism-related Online Navigation. Chapter 7: Areas of Interest on Destination Websites: A Generation Y's Perspective.
Chapter 8: Measurement of visual attention to advertising using eye-tracking techniques.
Chapter 9: User Experience Improvement for Online Travel Agencies through Eye-tracking - the Onlineweg.de Case Study.
Chapter 10: Areas of interest for a CSR certificate on touristic websites: An eye tracking experiment using the example of TourCert.
Chapter 11: Acquiring sustainability information in holiday travel.
Chapter 12: The museum learning experience through the visitors' eyes: An eye tracking exploration of the physical context.
Chapter 13: Using Mobile Eye-Tracking to Inform the Development of nature tourism Destinations in Iceland.
Chapter 14: Viewing behaviour and task performance on Austrian destination websites: Comparing Generation Y and the Baby Boomers.
About the Author: Prof. Mattia Rainoldi is a Researcher and Lecturer in the Department of Innovation and Management in Tourism and Head of the eTourism Lab at Salzburg University of Applied Sciences (Austria). Mr. Rainoldi directs interdisciplinary research projects engaging extensively with international academic and industry partners. Prior to joining academia, he gained broad international experience in the tourism and hospitality sector. His research interests lie in the areas of digital technology, work, and leisure.
Prof. Mario Jooss is a Senior Researcher and Lecturer in the Department of Innovation and Management in Tourism, and the Head of the Tourism Research Department at Salzburg University of Applied Sciences (Austria). His research focuses on digital technologies and innovation management in tourism. Prof. Jooss has co-authored and co-edited several books including "Social Media Marketing and Management in Tourism".
