This workbook provides an introduction to the Awareness, Motivation, Skills and Opportunity (AMSO) Framework, which is a component of the Face of Wellness Model. Readers will become familiar with the three major components of the Model, including an Aspirational Vision of Health, Health the Behavior Change Process, and the AMSO Framework. The description of the AMSO Framework includes discussions of the four basic components of the Framework: awareness, motivation, skills and opportunity, and the six components of opportunity: peers, organizations, the state, society, environment and equality. This workbook is written in easy to understand language by one of the leading experts in the filed of Health Promotion. It is an invaluable tool for practitioners in the field to inform the design of evidence based workplace wellness programs.
About the Author: Michael O'Donnell is CEO of the Art and Science of Health Promotion Institute. He is also founder and editor-in-chief emeritus of the American Journal of Health Promotion, founder and program chair of the Art and Science of Health Promotion Conference, and founder and chairman emeritus of Health Promotion Advocates. He has worked directly with more than 150 employers, health care organizations, government agencies, foundations, insurance companies and health promotion providers to develop and refine health promotion programs, products, policies, and legislation and has served in leadership roles in four major health systems, including the Cleveland Clinic, as well as serving as the Director of the Health Management Research Center at the University of Michigan. He has authored more than 200 articles, book chapters and columns and 6 books and workbooks, including Health Promotion in the Workplace, which has been in continuous publication since 1984 and translated into four languages. He has presented more than 300 keynote and workshop presentations on six continents, served on boards and committees for 49 non-profit and for-profit organizations and received 15 national awards. He conceived and authored legislation that was incorporated into the Affordable Care Act, including provisions that resulted in production of the annual National Prevention Strategy. He earned a PhD in Health Behavior from University of Michigan, an MBA in General Management and an MPH in Hospital Management, both from University of California, Berkeley, and an AB in psychobiology from Oberlin College. He attended high school and was later a Senior Fulbright Scholar and visiting professor in Seoul Korea.