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About the Book

Se vuoi imparare a vendere con Facebook Ads devi continuare a leggere.

In questo volume imparerai a vendere su Facebook tramite i Post Sponsorizzati.

Scoprirai i segreti di Facebook e le tecniche più efficaci di Copywriting per scrivere post convincenti da promuovere direttamente sulla piattaforma.


1. Facebook MarketingPromuovere la tua attività su Facebook è ormai fondamentale per garantire alla nostra azienda visibilità e nuovi clienti.

Ma come possiamo fare?

Facebook ci mette a disposizione tantissimi strumenti che possiamo utilizzare per raggiungere con estrema precisione le persone interessate ai nostri servizi. E' un'occasione unica: possiamo mostrare il nostro annuncio solamente alle persone interessante, garantendoci un ritorno sull'investimento molto alto.

Con Facebook Marketing, Luigi Padovesi spiega nel dettaglio come funziona la promozione su Facebook, con approfondimenti sull'algoritmo e con cinque approfondimenti pratici per farci capire come utilizzare le funzionalità più comuni - e anche quelle meno esplorate!

In questo libro vedrai:
- Cos'è Facebook Ads
- Come e quando usare Facebook per la promozione
- Come definire una strategia di marketing su Facebook
- Come creare un target di potenziali clienti
- Come creare un post sponsorizzato - dal punto di vista tecnico!
- 16 Approfondimenti sui formati pubblicitari a disposizione
- Meglio Facebook o Google?
- Come fare remarketing e retargeting
- Come analizzare i nostri risultati
- Gli errori che devi assolutamente evitare
- 4 Case Study di aziende che hanno usato Facebook Ads nel modo corretto


2. COPYWRITING: Scrivere per VendereScopri i segreti del copywriting persuasivo e scrivi email e pagine di vendita efficaci.


Esamineremo come la componente persuasiva ed emozionale giochi allo stato attuale delle cose un ruolo sempre più determinate agli occhi del target di riferimento.

La componente logica, informativa e razionale, però, non deve mai mancar affinché tu, in qualità di scrittore possa risultare quanto più affidabile possibile e non un semplice venditore.

Analizzeremo poi le barriere che il copywriter ha il compito di rimuovere, per far concludere una transazione.
Luigi Padovesi ti fornirà, poi, una serie di consigli utili su come scrivere un testo fortemente orientato alla vendita.


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Product Details
  • ISBN-13: 9781091596375
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Independently Published
  • Height: 203 mm
  • No of Pages: 250
  • Series Title: Marketing
  • Sub Title: Guida Al Marketing Con Facebook Advertising - Facebook Marketing - Copywriting: Scrivere Per Vendere
  • Width: 127 mm
  • ISBN-10: 1091596379
  • Publisher Date: 25 Mar 2019
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Spine Width: 13 mm
  • Weight: 299 gr


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