Facteurs d'attraction des capitaux en mettant l'accent sur le rôle du marché
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Facteurs d'attraction des capitaux en mettant l'accent sur le rôle du marché

Facteurs d'attraction des capitaux en mettant l'accent sur le rôle du marché


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About the Book

L'objectif de cette étude était d'examiner le rôle des médias de marketing social dans les dépôts des clients de la Pasargad Bank dans la province de Téhéran. La présente étude est une méthode descriptive et corrélationnelle qui, en termes d'objectif, est une application qui a recueilli des données par le biais de recherches sur le terrain. La population statistique de l'étude comprend les clients de la Pasargad Bank dans la ville d'Ahvaz. Leur nombre étant inconnu, la taille de la population statistique a été considérée comme illimitée.La formule de Cochran a été utilisée pour déterminer la taille de l'échantillon pour les communautés incertaines, qui a été estimée à 384 personnes. L'outil principal était le questionnaire de collecte de données, dont la validité a été obtenue par un panel d'experts et sa fiabilité par le calcul du coefficient alpha de Cronbach pour différentes parties du questionnaire. Les résultats ont montré que les répondants utilisent le plus les médias télévisuels et que les médias de marketing social peuvent avoir le plus grand impact sur l'engagement en faveur de l'éthique sociale et humaine. Dans l'examen de la valeur des actions des médias de marketing social, le rôle de l'augmentation du taux de fidélisation des anciens clients et de l'accroissement de leur satisfaction à l'égard de la banque Pasargad a un rôle à jouer.


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Product Details
  • ISBN-13: 9786203373424
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 159 gr
  • ISBN-10: 6203373427
  • Publisher Date: 28 Feb 2021
  • Height: 229 mm
  • No of Pages: 100
  • Spine Width: 6 mm
  • Width: 152 mm


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