Fanomics(r) - Mitarbeiter Zu Fans Machen
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Fanomics(r) - Mitarbeiter Zu Fans Machen

Fanomics(r) - Mitarbeiter Zu Fans Machen


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About the Book

Dieses Buch erklärt, wie Sie Ihre Mitarbeiter zu Ihren Fans machen, und wie Sie davon nachhaltig profitieren - unabhängig von Ihren Kernmärkten und -produkten, ökonomischen und kulturellen Rahmenbedingungen, Ihren Zielgruppen, Ihrer Branche und Ihrer Unternehmensgröße. Der Schlüssel dafür: Sie wenden das Wissen über Fans, wie wir sie alle aus dem Sport, der Kunst, der Musik kennen, auf Ihr Mitarbeiterbeziehungsmanagement an.
​Der Wettbewerb um Mitarbeiter ist längst zum limitierenden Wachstumsfaktor vieler Unternehmen geworden, und dieser Wettbewerb wird sich in den nächsten Jahren vor dem Hintergrund des rasant voranschreitenden demographischen Wandels weiter verschärfen. Mit FANOMICS geben wir Ihnen ein Management-Steuerungs-System an die Hand, mit dem Sie diese Herausforderung erfolgreich meistern werden und sich so entscheidende Vorteile im Wettbewerb verschaffen. Es gibt zahlreiche Publikationen, die Ihnen den Weg zum Fan-Mitarbeiter versprechen. Doch diese Ansätze verwenden den Begriff des Fan-Mitarbeiters nur oberflächlich: Sie setzen sich nicht mit den grundlegenden sozialpsychologischen Eigenschaften von Fan-Beziehungen auseinander, sondern ignorieren diese Zusammenhänge. Der Fan-Mitarbeiter verkommt bei ihnen zur reinen Metapher, hinter der sich in der Umsetzung dann doch nicht mehr verbirgt als herkömmliche Maßnahmen zur Steigerung von Mitarbeiterzufriedenheit.


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Product Details
  • ISBN-13: 9783658431624
  • Publisher: Springer Fachmedien Wiesbaden
  • Binding: Hardback
  • No of Pages: 187
  • Sub Title: Wie Sie Von Der Ökonomie Des Fan-Prinzips Profitieren
  • ISBN-10: 3658431628
  • Publisher Date: 12 May 2024
  • Language: German
  • Returnable: Y


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