Fiesta Culture by D. Russell Martinez - Bookswagon
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Fiesta Culture

Fiesta Culture


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About the Book

The Fiesta Culture takes a critical look at the "Salsafication" of America from the Hispanic fiesta elements of food, music and dance. Whether it's enjoying spicy Mexican food or learning hot Latin dances, millions of non-Hispanic Americans are Livin' La Vida Loca (or trying to).

But beyond this happy interpretation of Hispanic influence in America are troubling social and political implications and impacts. For one thing, the contemporary celebration of Hispanics in American popular culture is really just a polished-up, positive spin on long-standing stereotypes of Hispanics-As-The-Fiesta-People. And it forces us to face a central question about America's future: Do we really want to keep trivializing the nation's largest and fastest-growing minority instead of speeding their full participation in American life?

The Fiesta Culture examines the vital issues raised by America's "Salsafication" for Hispanic Americans and, indeed, for all Americans.


About the Author: D. Russell Martinez has written extensively on Hispanics for newspapers, magazines and U.S. Government agencies.

His work has been syndicated by the Los Angeles Times Newspaper Syndicate through its "Hispanic Link" column feature, appearing in such major newspapers as the San Diego Union and the San Antonio Express-News.

He has also written "Op-Ed" columns for the Baltimore Sun and Denver Post newspapers, worked as a "stringer" for Newsweek magazine, and contributed to Americas, the magazine of the Organization of American States. In 1984, he contributed to the book Portraits of the Puerto Rican Experience. His writing career began in earnest at age nineteen when he joined the Riverside, California Press-Enterprise newspaper as a part-time general assignment reporter while still attending Riverside City College.

As the daily newspaper's only Latino or bilingual writer, he was quickly thrust into covering (on a full-time basis) the turbulent struggle of the Chicano Civil Rights Movement and of Cesar Chavez to organize farmworkers toiling in the county's lucrative grape growing agribusiness industry.

His reporting from the front lines takes on a new dimension with this book, in which the front lines of the Hispanic Civil Rights Movement are often in our pop and political cultures.


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Product Details
  • ISBN-13: 9781403315335
  • Publisher: 1st Book Library
  • Publisher Imprint: 1st Book Library
  • Height: 229 mm
  • No of Pages: 120
  • Series Title: English
  • Sub Title: How America Celebrates Hispanic Culture and Trivializes Hispanic People
  • Width: 152 mm
  • ISBN-10: 1403315337
  • Publisher Date: 02 Sep 2002
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Spine Width: 11 mm
  • Weight: 385 gr


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