Financement Des Médias Traditionnels À l'Ère Numérique
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Financement Des Médias Traditionnels À l'Ère Numérique

Financement Des Médias Traditionnels À l'Ère Numérique


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International Edition


About the Book

Lefinancement des médias traditionnels à l'ère numérique explore l'intersection critique entre les médias traditionnels et le paysage numérique en évolution rapide. À l'ère de la domination numérique, les mécanismes de financement qui soutiennent les médias traditionnels sont confrontés à des défis sans précédent. Ce livre examine les raisons de ces défis, l'étendue de leur impact et propose des stratégies que les médias traditionnels peuvent utiliser pour naviguer et prospérer dans ce nouveau paysage médiatique.Pour les dirigeants des médias confrontés à la baisse des recettes publicitaires et à l'évolution des comportements des consommateurs, ce livre fournit des cadres stratégiques pour s'adapter et innover. Les décideurs politiques trouveront également ce livre inestimable pour élaborer des réglementations qui favorisent un paysage médiatique équitable et compétitif. Les éducateurs qui enseignent les études sur les médias découvriront dans ce livre une ressource complète pour illustrer les défis du monde réel et les solutions en matière d'économie des médias . Il fournit aux étudiants des outils analytiques pour évaluer de manière critique l'impact des bouleversements numériques sur le financement des médias et explorer des pistes pour des pratiques médiatiques durables.


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Product Details
  • ISBN-13: 9786208153427
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 159 gr
  • ISBN-10: 6208153425
  • Publisher Date: 01 Oct 2024
  • Height: 229 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Width: 152 mm


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Financement Des Médias Traditionnels À l'Ère Numérique
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