Financial Times Essential Guide to Developing a Business Strategy, The
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Financial Times Essential Guide to Developing a Business Strategy, The: How to Use Strategic Planning to Start Up or Grow Your Business

Financial Times Essential Guide to Developing a Business Strategy, The: How to Use Strategic Planning to Start Up or Grow Your Business

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About the Book

Want to take your company to the next level?  You need a roadmap, a strategy.  Preferably one that is simple, workable and saleable.  This book provides you with just that.  It sets out a straightforward strategy development process, the ‘Strategy Pyramid’, and guides you through it.  It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies.  Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed.   It offers sound advice on the following areas: Setting goals and objectives Forecasting market demands Gauging industry competition Tracking competitive advantage Targeting the strategic gap Bridging the gap with business strategy Bridging the gap with corporate strategy Addressing risk and opportunity The FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions.

Table of Contents:
Introduction Why strategy? What is strategy? What is the output? What is the outcome? What is a strategic plan? What is strategic planning? The Strategy Pyramid Business vs corporate strategy     Part One: Strategy Development   1. Knowing Your Business   Identifying key segments    Essential example: Apple’s saviour segments Segmentation in a start-up    Essential case study: Extramural Ltd - the business   2. Setting Goals and Objectives Setting long-term goals Essential example: Life at Mars Setting SMART objectives    Essential case study: Extramural Ltd – goals and objectives   3. Forecasting Market Demand   Sizing the market Forecasting market demand    Essential tool: Moving averages    Essential example: No wrap for the cinema Forecasting demand for a start-up Market demand risks and opportunities    Essential case study: Extramural Ltd – market demand   4. Gauging Industry Competition   Assessing competitive intensity Assigning customer purchasing criteria Deriving key success factors Essential tool: Economies of scale Essential example: Jessops is shuttered Gauging competition in a start-up Industry competition risks and opportunities    Essential case study: Extramural Ltd – industry competition   5. Tracking Competitive Advantage Rating competitive position    Essential tool: Product/market risk Reviewing resources and capabilities    Essential tool: The value chain Essential example: The everlasting Monsoon Creating competitive advantage in a start-up    Essential example: Of diet, dance and detectives Essential case study: Extramural Ltd – competitive advantage   6. Targeting the Strategic Gap Targeting the portfolio gap Targeting the capability gap Profiling the ideal player Specifying the target gap Essential example: Could Liverpool FC be champions again? Targeting the gap in a start-up    Essential case study: Extramural Ltd – strategic gap   7. Bridging the Gap: Business Strategy   Opting for a generic strategy Essential tool: The experience curve Strategic repositioning and shaping profit growth options Essential tool: Uncontested market space Making the strategic investment decision    Essential example: Sainsbury’s fights back Bridging the gap for a start-up Business strategic risks and opportunities    Essential case study: Extramural Ltd – business strategy   8. Bridging the Gap: Corporate Strategy Optimising the corporate portfolio Essential tool: The growth/share matrix Creating value from mergers, acquisitions and alliances Essential tool: Parenting value Building strategically valuable resources Essential tool: Core competences Essential example: UU U-turn Corporate strategic risks and opportunities    Essential case study: Extramural Ltd – corporate strategy   9. Addressing Risk and Opportunity Reviewing plan in a market context Appraising opportunity versus risk Essential tool: Expected value and sensitivity analysis Essential example: Britney does it again    Essential case study: Extramural Ltd – risk and opportunity   Part Two: Strategic Planning  


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Product Details
  • ISBN-13: 9781292002613
  • Publisher: Pearson Education Limited
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: How to Use Strategic Planning to Start Up or Grow Your Business
  • Width: 138 mm
  • ISBN-10: 1292002611
  • Publisher Date: 24 Oct 2013
  • Height: 217 mm
  • No of Pages: 264
  • Spine Width: 16 mm
  • Weight: 374 gr


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Financial Times Essential Guide to Developing a Business Strategy, The: How to Use Strategic Planning to Start Up or Grow Your Business
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Financial Times Essential Guide to Developing a Business Strategy, The: How to Use Strategic Planning to Start Up or Grow Your Business
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