The Five Faces of Genius by Annette Moser-Wellman
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The Five Faces of Genius

The Five Faces of Genius


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About the Book

What do Wolfgang Amadeus Mozart, Leonardo da Vinci, and Ray Kroc, the man who created the McDonald's franchise enterprise, have in common? They have all mastered the skills of creative genius-essential tools in today's business climate.

Having researched the lives and techniques of past and present geniuses for this inspiring and provocative new handbook, Annette Moser-Wellman helps workers at all levels build and refine their working styles. These qualities of creativity-drawn from the the realms of art, science, as well as business-make up the five distinct faces:

  • Seer-the power to image
  • Observer-the power to notice details
  • Alchemist-the power to make connections
  • Fool-the power to celebrate weakness
  • Sage-the power to simplify

    Moser-Wellman shows how we can utilize these creative thinking strategies and flourish in the workplace.


  • About the Author: Annette Moser-Wellman is the president of Firemark, Inc., a consulting and marketing firm whose clients include Coca-Cola, Kraft Foods, and Hewlett Packard. She is a former director and vice president of Leo Burnett Advertising and is a contributing writer for Brandweek magazine. She lives on Bainbridge Island, Washington.


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    Product Details
    • ISBN-13: 9780142000359
    • Publisher: Penguin Books
    • Publisher Imprint: Penguin Books
    • Depth: 13
    • Height: 211 mm
    • No of Pages: 208
    • Series Title: English
    • Sub Title: Creative Thinking Styles to Succeed at Work
    • Width: 137 mm
    • ISBN-10: 0142000353
    • Publisher Date: 26 Feb 2002
    • Binding: Paperback
    • Edition: Reissue
    • Language: English
    • Returnable: Y
    • Spine Width: 15 mm
    • Weight: 254 gr


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      A Thrilling But Totally Believable Murder Mystery

      Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


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