Formulating Value Proposition For A Java Mobile Application
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Formulating Value Proposition For A Java Mobile Application

Formulating Value Proposition For A Java Mobile Application


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About the Book

This research focuses on the value proposition of a Java mobile application (Tex2+) as perceived by end users (customers) and three kinds of business customers - a Kenya government parastatal, a financial institution and a GSM provider. There have been problems previously; firstly, is the issue of expensive costs using short messages. Secondly, there are problems that have existed for mobile developers in the mobile business ecosystem, namely; multiple platforms, lock-in practices, poor alignment of software to business processes and poor market place practices by participants. Thirdly, there is a business model problem; how does one merge economic theory and technology to arrive on a profitable business model? The research observes that a developer can promote his application directly to Kenyan end users - positive network effects lead to more value in the network. But they should not forget to incorporate businesses in their approach to value proposition.


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Product Details
  • ISBN-13: 9783659412424
  • Publisher: Lap Lambert Academic Publishing
  • Publisher Imprint: LAP LAMBERT Academic Publishing
  • Height: 229 mm
  • No of Pages: 180
  • Series Title: English
  • Weight: 322 gr
  • ISBN-10: 3659412422
  • Publisher Date: 17 Jun 2013
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 152 mm


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Formulating Value Proposition For A Java Mobile Application
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Formulating Value Proposition For A Java Mobile Application
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