Many chemists - especially those most brilliant in their field - fail to appreciate the power of planned experimentation. They dislike the mathematical aspects of statistical analysis. In addition, these otherwise very capable chemists also dismissed predictive models based only on empirical data. Ironically, in the hands of subject matter experts like these elite chemists, the statistical methods of mixture design and analysis provide the means for rapidly converging on optimal compositions. What differentiates Formulation Simplified from the standard statistical texts on mixture design is that the authors make the topic relatively easy and fun to read. They provide a whole new collection of insighful original studies that illustrate the essentials of mixture design and analysis. Solid industrial examples are offered as problems at the end of many chapters for those who are serious about trying new tools on their own. Statistical software to do the computations can be freely accessed via a web site developed in support of this book.

Mark J. Anderson, PE, CQE, MBA, is a principal and general manager of Stat-Ease, Inc. (Minneapolis, Minnesota). He is a chemical engineer by profession, who also has a diverse array of experience in process development (earning a patent), quality assurance, marketing, purchasing, and general management. Before joining Stat-Ease, he spearheaded an award-winning quality improvement program (generating millions of dollars in pro-t for an international manufacturer) and served as general manager for a medical device manufacturer. His other achievements include an extensive portfolio of published articles on the design of experiments (DOE). Anderson authored (with Whitcomb) DOE Simplified: Practical Tools for Effective Experimentation, 3rd Edition (Productivity Press, 2015) and RSM Simplified: Optimizing Processes Using Response Surface Methods for Design of Experiments, 2nd Edition (Productivity Press, 2016).

Patrick J. Whitcomb, MS, is the founding principal and president of Stat-Ease, Inc. Before starting his own business, he worked as a chemical engineer, quality assurance manager, and plant manager. Whitcomb developed Design-Ease(R) software, an easy-to-use program for design of two-level and general factorial experiments, and Design-Expert(R) software, an advanced user's program for response surface, mixture, and combined designs. He has provided consulting and training on the application of design of experiments (DOE) and other statistical methods for decades. In 2013, the Minnesota Federation of Engineering, Science, and Technology Societies (MFESTS) awarded Whitcomb the Charles W. Britzius Distinguished Engineer Award for his lifetime achievements.

Martin A. Bezener, PhD, is a principal and statistician with Stat-Ease, Inc. He did his graduate studies at the University of Minnesota, Twin Cities. There he spent a year at the Statistical Consulting Center of the School of Statistics working on a wide variety of projects with university researchers. He also taught undergraduate-level statistics for several years. In addition to his role as a consultant on DOE, Martin takes point at Stat-Ease for researching new methodology and developing algorithms for coding into the publisher's software.