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Fotos und Videos professionell erstellen

Fotos und Videos professionell erstellen


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About the Book

Bei Fotos und Videos aus Wirtschaft und Verwaltung kommen häufig handwerkliche Fehler vor. Dieses Buch will Sprecher und Mitarbeiter von Firmen und Behörden in die Lage versetzen, mit einfachen Mitteln und geringen Kosten Fotos und Videos in Profiqualität zu erstellen. Vermarkten Sie Ereignisse in Unternehmen und Ämtern aktiv! Teil 1: Fotos erstellen. Im ersten Teil des Buches geht es um die Frage, wie Sie professionelle Fotos erstellen. Dazu brauchen Sie eine bestimmte Ausrüstung, sollten einiges über Fototechnik wissen und sich nicht zuletzt über die Bildgestaltung Gedanken machen. Aus dem Inhalt: Welche Ausrüstung brauchen Sie? Reicht nicht das Smartphone? Welche Kamera sollten Sie kaufen? Die Objektive. Das Fotozubehör. RAW, TIFF oder JPG? ISO, Blende, Zeit. P, A, S, M. Parameter "Schärfentiefe". Parameter "Bewegung". Den Fokus setzen. Belichtungsmessung und Belichtungskorrektur. Licht. Die Bildkomposition. Exkurs: Der aufdringliche Fotograf. Teil 2: Fotos entwickeln. Sind Sie nach dem Fototermin wieder im Büro, beginnt die Arbeit am Computer. Dazu benötigen Sie eine Software, die aus Ihren RAW-Dateien schrittweise perfekte Fotos macht. Aus dem Inhalt: Welche Software bauchen Sie? Welche Schrittfolge sollten Sie einhalten? Weitere Bildbearbeitung mit Photoshop. Teil 3: Videos drehen. Nur wer die Fotografie beherrscht, kann gute Videos drehen. Das ganze Wissen, das Sie bis hierhin gesammelt (oder aufgefrischt) haben, brauchen Sie auch beim Videofilmen. Ob ISO, Blende, Fokus, Licht, Bildkomposition, das alles spielt bei Videoaufnahmen eine genau so große Rolle wie bei der Fotografie. Nun kommen aber noch einige Themen hinzu. Aus dem Inhalt: Genre Dokumentation. Interviews (Bild). Interviews (Ton). Bewegung schaffen. Infografiken. Disposition und Continuity. Die Aufnahmetechnik. Teil 4: Videos schneiden. Sie haben diverse Einstellungen mit 50 Bildern pro Sekunde gedreht sowie den Ton getrennt aufgezeichnet und kommen nun an Ihren Schreibtisch zurück, um ein Vid
About the Author: Werner Lauff ist Diplom-Jurist, Journalist, Autor und Dozent. Er studierte Rechtswissenschaften und Journalismus in Münster, Paris, Saarbrücken und Bonn. Während seines Studiums war er vier Jahre lang Wissenschaftlicher Assistent im Deutschen Bundestag. Er war danach Geschäftsführer des Verbandes der Zeitungsverleger NRW sowie bei der Funke-Gruppe und bei Bertelsmann. Seit 2001 ist Lauff als Journalist und Dozent tätig. Er ist Autor des Buches "Perfekt schreiben, reden, moderieren, präsentieren" (Verlag Schäffer-Poeschel, 2. Aufl. 2019). Lauff begleitet Firmen und Behörden auf ihrem Weg in die digitale Zukunft. Weitere Informationen unter www.lauff.org.


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Product Details
  • ISBN-13: 9783749408955
  • Publisher: Books on Demand
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 218 gr
  • ISBN-10: 3749408955
  • Publisher Date: 21 Feb 2019
  • Height: 203 mm
  • No of Pages: 162
  • Spine Width: 9 mm
  • Width: 127 mm


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