Frames, Metaphern und Plots in der politischen Kommunikation. Der direkte Weg ins Gehirn
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Frames, Metaphern und Plots in der politischen Kommunikation. Der direkte Weg ins Gehirn

Frames, Metaphern und Plots in der politischen Kommunikation. Der direkte Weg ins Gehirn


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About the Book

Diplomarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Universität St. Gallen (Executive School of Management, Technology and Law), Veranstaltung: CAS-Lehrgang Politik, Sprache: Deutsch, Abstract: Wann immer wir ein Wort hören oder lesen, aktiviert unser Gehirn automatisch einen Frame. Dieser Deutungsrahmen ordnet das Gehörte oder Gelesene ein, gibt ihm eine Bedeutung. Nur gerade zwei Prozent aller Entscheidungen trifft das Gehirn auf rationaler Basis. Frames können in der politischen Kommunikation für Propaganda missbraucht werden. Für Journalistinnen und Journalisten ist es wichtig, die Ideologie, die hinter den Wörtern steckt, zu erkennen und offenzulegen.Wann immer wir ein Wort hören oder lesen, aktiviert unser Gehirn automatisch einen Frame. Dieser Deutungsrahmen ordnet das Gehörte oder Gelesene ein, gibt ihm eine Bedeutung. Nur gerade zwei Prozent aller Entscheidungen trifft das Gehirn auf rationaler Basis. Frames können in der politischen Kommunikation für Propaganda missbraucht werden. Für Journalistinnen und Journalisten ist es wichtig, die Ideologie, die hinter den Wörtern steckt, zu erkennen und offenzulegen. Es ist wie bei Dr. Jekyll und Mr. Hyde, der berühmten Novelle mit dem Doppelgängermotiv: da ist auf der einen Seite der gutherzige, hoch angesehene und erfolgreiche Arzt Henry Jekyll, ein durch und durch rationaler Mensch; auf der anderen Seite Edward Hyde, der furchteinflössende vermeintliche Freund von Dr. Jekyll, ein von Trieben gesteuerter Mensch. Nach einem Mord stellt sich heraus, dass Hyde der isolierte böse Teil von Jekylls Persönlichkeit ist. Das Beispiel aus der Weltliteratur zeigt: Auch der vermeintlich rational denkende Mensch hat seine irrationale Seite; im besten Fall sind seine von Emotionen geprägten Entscheidungen positiv (im Beispiel von Dr. Jekyll sind sie es nicht).


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Product Details
  • ISBN-13: 9783346901002
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 145 gr
  • ISBN-10: 3346901009
  • Publisher Date: 24 Mar 2023
  • Height: 210 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Width: 148 mm


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