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Frugal Innovation im Dienstleistungsmanagement

Frugal Innovation im Dienstleistungsmanagement


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About the Book

Masterarbeit aus dem Jahr 2019 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, FernUniversität Hagen, Sprache: Deutsch, Abstract: Im Rahmen dieser Arbeit soll eine Systematik zur lösungsbasierten Entwicklung frugaler Innovationen im Dienstleistungssektor entwickelt werden. Die Forschungsfrage lautet: Inwiefern kann ein Dienstleistungsunternehmen durch frugale Innovationen wettbewerbsfähig bleiben und welche Rolle spielen (natürliche) Ressourcen dabei? Die Systematik soll es Dienstleistungsunternehmen erleichtern, Marktleistungen zu entwickeln, indem vorhandenes Wissen zur Lösung wiederkehrender Probleme effizient genutzt wird. Weil Kunden sich nicht mehr in klassische Marktsegmente einordnen lassen, da sie unterschiedliche Gewichtungen von Bedürfnissen, verschiedenste Auseinandersetzungen mit der Leistung oder dem Kaufprozess sowie unterschiedliche Bindungsbereitschaften aufweisen, ist der situative Entscheid beim Kauf geprägt. Allgemeine Werteveränderungen in der Gesellschaft führen zudem maßgeblich dazu, dass Kunden Leistungen mit weniger Funktionalität suchen, die lange halten, zeitlos im Design sind und keine Probleme für Mensch und Umwelt darstellen. An dieser Stelle setzt eine Sonderform von Innovationen an. Die Antwort auf einen sich rasch verändernden Markt mit vielen Wettbewerbern und auf-strebenden Wachstumsmärkten sowie auf einen erhöhten Innovationsdruck glaubt das Innovationsmanagement mit sogenannten Frugal Innovation gefunden zu haben. Über sie wird aktuell intensiv und mit zunehmender Bedeutung als etablierte Innovationsstrategie im Zusammenhang mit verschiedensten Produkt- und Dienstleistungsinnovationen sowohl im Kontext von Industriestaaten als auch Entwicklungs- und Schwellenländern gesprochen. Oft geht es neben der praktischen Relevanz um die Frage, ob sich frugale Innovationen als eigenständiges Innovationskonzept hinreichend von anderen Ansätzen abgrenzen.


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Product Details
  • ISBN-13: 9783346290984
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 70
  • Spine Width: 4 mm
  • Weight: 154 gr
  • ISBN-10: 3346290980
  • Publisher Date: 08 Jan 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Eine kritische Bestandsaufnahme
  • Width: 148 mm


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