fréquentation des vendeurs de nourriture de rue par les consommateurs au Nigeria
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fréquentation des vendeurs de nourriture de rue par les consommateurs au Nigeria

fréquentation des vendeurs de nourriture de rue par les consommateurs au Nigeria


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About the Book

L'évolution des modes de vie et de la consommation alimentaire a influencé le comportement d'achat des consommateurs d'aujourd'hui. La préparation des aliments à la maison est remplacée par des repas à l'extérieur et devient plus fréquente. Par conséquent, le nombre de repas préparés en dehors du foyer a considérablement augmenté. Outre le besoin de manger, les consommateurs recherchent également la commodité, de sorte que la street food est la meilleure réponse pour les consommateurs de nombreux pays, y compris la plupart des pays en développement comme le Nigeria. L'industrie de la restauration de rue joue un rôle important dans les villes et villages de nombreux pays en développement. Les gens achètent de la nourriture de rue pour un certain nombre de raisons, notamment pour obtenir des aliments savoureux à un prix raisonnable dans un cadre sociable, pour découvrir des cuisines ethniques et aussi par nostalgie. Prédire la fréquentation des consommateurs devient important pour définir les programmes de marketing des vendeurs de nourriture de rue afin de donner plus de valeur à leurs clients et, par conséquent, d'augmenter la fréquentation.


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Product Details
  • ISBN-13: 9786204701110
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 213 gr
  • ISBN-10: 6204701118
  • Publisher Date: 06 May 2022
  • Height: 229 mm
  • No of Pages: 104
  • Spine Width: 6 mm
  • Width: 152 mm


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