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Fundamentals of Digital Marketing by Pearson

Fundamentals of Digital Marketing by Pearson


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About the Book

Fundamentals of Digital Marketing is a comprehensive textbook that cracks the digital marketing codeș with a view to reaching, engaging and serving the ever-changing consumer. The book presents multiple industry-relevant frameworks for successful digital marketing and caters to the need of not only management students but also media professionals, marketing managers, brand marketers, budding entrepreneurs and even individuals seeking to create a personal brand online and understand the basics of digital marketing concepts, tools and techniques from grounds-up.

Features
1. Outlines the move from ȘE-marketingș to ȘDigital Marketingș landscape
2. Underlines a practically-oriented digital marketing model (ASCOR Framework)
3. Provides a detailed approach to executing Digital Transformation
4. Showcases multi-industry deployable frameworks
5. Details concepts through topical Case Studies of India-specific brands
6. Includes Digital Application exercises based on Indian businesses
7. Devotes a complete chapter to careers in digital marketing

Table of contents
Part I- Basics of Digital Marketing
Chapter 1- Introduction to Digital Marketing
Chapter 2- Digital Marketing Models Creation
Chapter 3- The Consumer for Digital Marketing

Part II- Digital Marketing Stratagy Development

Chapter 4- Digital Marketing Assessment Phase
Chapter 5- Digital Marketing Strategy Definition

Part III- Digital Marketing Planning and Setup

Chapter 6- Digital Marketing Communications and Channel Mix
Chapter 7- Digital Marketing Operations Set-up

Part IV- Digital Marketing Execution

Chapter 8- Digital Marketing Campaign Management
Chapter 9- Digital Marketing Execution Elements

Part V- Digital Business - Present and Future
Chapter 1- Digital Business- Landscape and Emerging Areas
Chapter 11-A Career in Digital Marketing

About the Author

Puneet Singh Bhatia is a digital marketing and media professional with over 13 years of experience in providing marketing consulting, operations and delivery services for prestigious international and Indian clients including Google, Viacom, RTL Group, Wiley, New York Times, Apple, Twitter, Reliance, Hindu, Hindustan Times, Anand Bazaar Patrika, etc.


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Product Details
  • ISBN-13: 9789332587373
  • Publisher: Pearson Education
  • Binding: Paperback
  • Language: English
  • Weight: 0 gr
  • ISBN-10: 933258737X
  • Publisher Date: 18 July 2017
  • Height: 20 mm
  • No of Pages: 496
  • Width: 226 mm

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