Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application--and generously supplemented with examples and case studies--the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada.
Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D'Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue.
Sponsor: Hill + Knowlton Strategies
About the Author: William Wray Carney studied journalism at Carleton University. He has over 30 years of experience in media, public relations, and education. He has taught at the University of Regina, the University of Alberta, and Concordia University College. His work in public relations was primarily in the public sector in Alberta and Saskatchewan. Now semi-retired, he maintains a private practice in Regina. In 2009, the Canadian Public Relations Society presented him with the Award of Attainment. Leah-Ann Lymer has worked as an editor in educational publishing for two decades. She is based in Toronto. Colin has 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria. Mark Hunter LaVigne, MA, APR, FCPRS (Fellow, CPRS) has more than 25 years' experience as a public relations practitioner, professor/lecturer and published author. For more than 20 years, he has owned and operated his PR consultancy, with a focus on media relations. He wrote the media relations chapter in "Fundamentals of Public Relations and Marketing Communications " University of Alberta Press (2015). He has also published a children's book, "The Adventures of Matilda the Tooth Fairy," and writes and performs music on acoustic guitar, harmonica, ukulele and vocals and co-founded the band The Coyotes, whose CD "Out of the Woods" can be found on iTunes amongst various portals.
