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Fundamentals Of Tourism System 1st Edition

Fundamentals Of Tourism System 1st Edition


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About the Book

This book presents a comprehensive view of Tourism Industry and its relationship that exists between tourism, culture, tourist attractions and the host communities. The book examines the meaning of tourism and hotel industry and gives a financial, managerial and historical overview of its growth potential. It discusses how the tourism industry markets; physical and cultural environments, to sell into the consumer market. The authors cover all aspects from organizational, planning, promotional and marketing point of view and describe how this industry can be utilized from particular business. The several kinds of tourist products are described and guidelines for their development are also highlighted. Special emphasis has been provided on various segments and operations in the hospitality industry and its changing dimensions at the national and global level. The book offers answers to various questions like: 1. What are the effects of tourism on an area? 2. What benefits, what costs does tourism bring an area? 3. What investment and facilities will be needed to pump of tourism? 4. How promotional measures help to get maximum results in attracting tourists. This book will be of great interest to the planners, policy makers, educators, researchers and professionals at different levels in governments, universities and the bodies of professional accountants in the field of tourism, travel and hospitality trade.About the AuthorDr. A.K. Raina born at Srinagar in the Himalayan State of Jammu and Kashmir; had his Masters degree in Commerce and Management Studies at the University of Kashmir; Masters in Tourism Management (IGNOU) and Ph.D. in Applied Business Economics from Agra University. He did his Post Doctoral Fellowship at Florida International University, Miami, U.S.A. Dr. Raina took Major Research Project sponsored by the UGC, New Delhi on the Financial Feasibility of Tourism. Dr. Raina received recognition for his work on tourism from Tourism Planning Division Tobago House of Assembly, West Indies in 1992, Paryatan Visheshagya Puraskar by the Department of Tourism, Art and Culture, Government of Rajasthan in 1996, Fellowship on Heritage Tourism of Rajasthan in 1999, letter of appreciation from Kenya High Commission, New Delhi in 1999 and 2001. Dr. Raina has attended number of National and International conferences on tourism and has contributed 27 research articles in national and international journals. Besides, Dr. Raina's three books Dawatnama, Tourism Industry in Kashmir, Dynamics of Tourism-Concepts, Philosophy and Strategies has been highly appreciated in the academic circles. Presently Dr. Raina is working as senior faculty commerce Dayanand P.G. College, Ajmer. He has been invited to work on the Encyclopedia of the African Diaspora at African New World Studies Florida International University, U.S.A. Dr. R.C. Lodha born in Rajasthan; had his Masters degree in Commerce, M.B. A. and L.L.B. He did his Ph.D. in Commerce (Tourism Studies) from M.D.S. University, Ajmer. Presently Dr. Lodha is working as Chief Manager Credit Union Bank of India. He is the recipient of Rao Bahadur Jaganath Singh Mehta Award 1987, Bhama Shah Award 1988 and C.H. Bhabha Research and Scholarship Award 2001. He has contributed research articles on various banking and hospitality issues in national journals and newspapers.Table of ContentsPreface List of Tables Abbreviations Tourism and Indian Economy Unique Features of Tourism in Rajasthan Organisational Setup and Planning Patterns in Tourism Industry Financial Implications of Tourism Social and Economic Implications of Tourism Internal and External Factors Involving Managerial Implications Tourist Products-Its Promotion and Publicity Tourism and Hotel Industry Survey and Observations Changing Dimensions in Tourism Industry Bibliography Index


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Product Details
  • ISBN-13: 9788173916526
  • Publisher: Kanishka Publishiners Distributors
  • Binding: Hardcover
  • Language: English
  • ISBN-10: 8173916527
  • Publisher Date: 2008
  • Edition: 1stEdition

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