Fundraising Book by Hatem Imran - Bookswagon UAE
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Fundraising


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About the Book

Inhaltlich unveränderte Neuauflage. Allein in Deutschland sind Zehntausende Organisationen tätig, die ihre Mit-tel nicht aus kommerziellen Einnahmen, sondern aus Spenden be-zie-hen, und diese für soziale, kulturelle, politische, religiöse oder humani-tä-re Belange einsetzen. Staatliche Unterstützungen für dieses Engagement werden jedoch zunehmend knapper, und durch die angespannte wirt-schaftliche Lage und die internationale Konkurrenz auf dem Spenden-markt wird der Einsatz von professionellem Fundraising dringend erfor-der-lich. Der Autor überträgt fachkompetent klassische betriebswirtschaftliche Disziplinen auf das Fundraising, um dem zunehmenden Druck in der Mit-tel-beschaffung gerecht zu werden. Hierbei wird deutlich, dass Fund-rai-sing weit mehr bedeutet als Spenden zu sammeln. Neben den breiten Facetten des Fundraisings und den verschiedenen Beteiligten wird das große Potenzial eines systematisierten Umgangs mit Daten für jedes Budget aufgezeigt. Dieses beinhaltet eine tiefgehende Einführung in das Database-Marketing und dessen Wirkungsweise, um Direktmarketing-Erfolge unmittelbar zu steigern. Den Abschluss des Buches bilden Informationen zum Fundraising-Controlling, einer Mischung aus Marketing-, Finanz- und Erfolgs-con-trolling, wobei speziell auf im Fundraising zu verwendende Kennzahlen eingegangen wird.


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Product Details
  • ISBN-13: 9783639442922
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: AV Akademikerverlag
  • Height: 229 mm
  • No of Pages: 112
  • Spine Width: 7 mm
  • Width: 152 mm
  • ISBN-10: 363944292X
  • Publisher Date: 13 Jul 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 227 gr


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