Fundraising for Sport & Athletics by Richard, Sj Leonard
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Fundraising for Sport & Athletics

Fundraising for Sport & Athletics


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About the Book

Most athletic organisations (youth, junior, high school, Olympic, and a large number of college programs) have insufficient finances to meet operational need, and personnel must learn to proactively address resource deficiencies. This book expands upon the foundation of fundraising information and strategies offered in the first edition. This book includes the most recent fundraising models and focuses on more practical and comprehensive applications of fundraising administration. Additionally, the discussion of fundraising programs has been expanded to include all aspects of the fundraising campaign. Whether you are an undergraduate or graduate student studying sport management, athletic administrator running any level sport program, or program coordinator developing your own fundraising effort, this 2nd Edition contains the ideal mix of fundraising theory and practice that will enable your future or current fundraising endeavours.

About the Author

Richard Leonard, PhD, is currently a professor of business administration at Flagler College in Tallahassee, Florida. His main concentration over the past 10 years has been publishing textbooks. Dr. Leonard holds a bachelors degree in accounting from Robert Morris University, an MBA in management from Florida Metropolitan UniversityTampa College, and a PhD in administration and management from Walden University. He has certifications in strategic management and leadership from the American Management Association, as well as certifications in professional learning, collaborative learning, and classroom management. His previous professional experience was in hotel and restaurant management, community center administration, an


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Product Details
  • ISBN-13: 9781940067131
  • Publisher: Fitness Information Technology, Inc, U.S.
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 0 gr
  • ISBN-10: 1940067138
  • Publisher Date: 01 Nov 2016
  • Height: 179 mm
  • No of Pages: 344
  • Spine Width: 22 mm
  • Width: 253 mm


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