This open access book presents three future consumption trends--technology, sustainability, and wellbeing--and discusses what impact those trends will have on the ways we shop.
What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should retail managers respond to these trends in order to provide the customer experiences of the future? Blending academic perspectives with reflections from innovative retailers, this book explores all these questions and more.
Essential reading for retail managers who want to know how future consumption trends will affect the industry, this book also benefits students and researchers of retail and consumption who want to better understand how these interdependent fields are linked.
About the Author: Kristina Bäckström is a Senior Lecturer at the Department of Service Studies, Lund University. Her research areas concern retailing, consumer behavior and digitalization. In previous research projects she has explored subjects such as the digitalization of physical stores, consumers' shopping experiences, frontline employees' work practices.
Carys Egan-Wyer is a Senior Lecturer at the Department of Business Administration and Deputy Director of the Centre for Retail Research at Lund University. Her research and teaching interests lie at the nexus of consumption, retail and sustainability. She also runs a social media brand, focusing on anti-consumption.
Emma Samsioe is an Associate Senior Lecturer at the Department of service studies, Lund University. She is a consumer researcher, with a specific interest in consumer culture, focusing particularly on digital consumer practices and competencies in the areas of fashion consumption and food consumption.
