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The Future of Extraordinary Design

The Future of Extraordinary Design


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About the Book

Redefine the way you view innovation and discover the future of extraordinary design.

In a world rife with rapidly-changing social and technological change, it's far too easy to lose sight of the foundations of design thinking that led us to success. With standardization beginning to show its weaknesses and a growing demand for more human-focused design, how can you challenge the status quo and create a robust and flexible design identity suited for the modern world? And how can you design products that build connections with consumers and influence society?

Now, join award-winning designer and consultant Nik Parekh as he explores the concept of design, breaking down the fundamentals of how designers solve problems, innovate, and create products that connect with customers on a deeper level. Inside, you'll discover how the concept of human centered design offers a unique and powerful way of solving design's biggest problems, while simultaneously allowing designers to create memorable and lasting products.

Here's just a little of what you'll find inside:

-Why Standardization Is Both a Blessing and a Curse
-Who Is The Human In Human Centered Design, and Why Does This Matter?
-Breaking Down The Design Process and How To Solve Problems More Efficiently
-How Do Designs Resonate With Consumers and Connect on a Deeper Level?
-Why Focusing on Tiny Details Often Leads Us To Overlook The Bigger Picture
-What Tools Do Designers Have To Impact Society and Make The World a Better Place?
-And Much More...

No matter your type of industry, the changes taking place in our society are forcing us to re-examine our design methods and get back to the basics of what makes an engaging and memorable design philosophy. The future of extraordinary design lies in answering these pivotal questions - and Nik Parekh is here to show you how.
About the Author: Nik Parekh is an author, strategist, consultant, and award-winning designer who has worked with world-renowned brands including Delta, Chase, Samsung and Charles Schwab. A seasoned veteran in the service design and business development scene, Nik's extensive experience led him to challenge the status quo around design and develop a unique and holistic look at the fundamental concepts underpinning the way we view design. For Nik, design is a lifestyle involving our communities, environment, and society. He believes that the decisions designers make can have a profound and memorable impact on the world at large, and that this concept of human centered design holds the potential to radically transform innovation and design philosophy.


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Product Details
  • ISBN-13: 9781543993127
  • Publisher: Bookbaby
  • Publisher Imprint: Puddy Tat LLC
  • Height: 213 mm
  • No of Pages: 184
  • Spine Width: 15 mm
  • Weight: 308 gr
  • ISBN-10: 1543993125
  • Publisher Date: 20 Dec 2019
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: Where Are We Going and How Will We Get There?volume 1
  • Width: 137 mm


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