futuro mobile della ricerca di marketing
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futuro mobile della ricerca di marketing

futuro mobile della ricerca di marketing


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International Edition


About the Book

La convergenza tra la ricerca di marketing e le comunicazioni mobili ha fornito le basi per lo sviluppo di un nuovo metodo di raccolta dati mobile: l'applicazione mobile. Sebbene le applicazioni mobili siano un argomento ampiamente discusso tra i professionisti della ricerca di marketing, nessun lavoro accademico ha studiato il loro potenziale nella ricerca di marketing. Questo libro si propone di colmare questa lacuna esaminando le applicazioni mobili come metodo di raccolta dati nella ricerca di marketing. A tal fine, sono stati analizzati separatamente i vantaggi, i limiti, le applicazioni e i problemi di qualità dei dati relativi alla ricerca sulle applicazioni mobili. Il dato più importante emerso dalla ricerca è che la qualità dei dati è percepita come il principale vantaggio dell'uso delle applicazioni mobili nella ricerca di marketing. La ricerca ha rivelato che l'uso delle applicazioni mobili migliora i tassi di risposta, soprattutto grazie al coinvolgimento dei partecipanti al sondaggio.


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Product Details
  • ISBN-13: 9786206663225
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 263 gr
  • ISBN-10: 6206663221
  • Publisher Date: 12 Nov 2023
  • Height: 229 mm
  • No of Pages: 140
  • Spine Width: 8 mm
  • Width: 152 mm


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