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Futuro Presente

Futuro Presente


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About the Book

Para el año 2025, doce tecnologías emergentes tendrán un impacto económico a nivel mundial equivalente a entre una y dos veces el tamaño actual de la economía de Estados Unidos. América Latina es especialmente vulnerable a este cambio, pero también tiene una oportunidad única de saltar al desarrollo. ¿Podrá hacerlo? De una forma amena y entendible para quienes no son técnicos, este libro - escrito por un economista y MBA - describe y analiza las tecnologías que cambiarán el mundo en los siguientes años y su efecto en diversos sectores de la economía, como la agricultura, la minería, las finanzas, la educación, el retail, el turismo o las telecomunicaciones. Y en cada caso, analiza cómo afecta a América Latina. El libro tiene un prefacio escrito por el ex-Presidente de Chile, Sebastián Piñera (de quien fue asesor) y un prólogo escrito por el reconocido economista chileno Sebastián Edwards. Vint Cerf, uno de los "padres fundadores" de la Internet y actual Vicepresidente de Google para evangelización digital, escribió al autor: "this book is timely. I hope a lot of people read it" (este libro es oportuno, espero que muchas personas lo lean). Y es que para una región económica como América Latina, orientada a la explotación de recursos naturales, la nueva revolución digital presenta unos desafíos tan grandes como nuevas oportunidades - que quizá no vuelvan a darse. Y en caso de no aprovecharlas, corre el riesgo de perder lo alcanzado hasta ahora. Recomendable a empresarios, gerentes de empresas de la Región, académicos, políticos y público en general que tenga interés en entender qué trae la nueva revolución digital, como afectará su vida, y qué puede hacer al respecto.Es un libro de economía y negocios, políticas públicas y filosofía alrededor de las nuevas tecnologías.
About the Author: Alfredo Barriga es Economista y MBA, nacido en Chile el año 1954. Ha trabajado alrededor de las tecnologías de la información por más de 30 años desde diversas facetas: como Director de Administración y Finanzas en empresas de España, tuvo bajo su responsabilidad el Centro de Proceso de Datos. De vuelta en Chile, creó una empresa de Software. Después se ha dedicado a asesorar empresas en materias de transformación digital. Es además Profesor de estrategia digital y de innovación Fue Secretario Ejecutivo de Desarrollo Digital del Gobierno de Chile. Este es su primer libro. Actualmente es asesor internacional de empresas y gobiernos para la transformación digital, profesor de marketing digital de innovación, y conferencista internacional. Tiene una columna en el diario económico "Estrategia", de Chile. Dedicado a la evangelización digital de la élite de América Latina (única forma que ve para una rápida adopción de la nueva revolución digital en la Región) da charlas a empresas, gobiernos y academia de varios países.


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Product Details
  • ISBN-13: 9789563628456
  • Publisher: Camara Chilena del Libro
  • Publisher Imprint: Camara Chilena del Libro
  • Height: 229 mm
  • No of Pages: 376
  • Series Title: Spanish
  • Sub Title: Cómo la nueva revolución digital afectará mi vida
  • Width: 152 mm
  • ISBN-10: 9563628454
  • Publisher Date: 21 Sep 2016
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 20 mm
  • Weight: 553 gr


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