Führung und Change Management by Christian J. Hassel
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Führung und Change Management

Führung und Change Management


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About the Book

Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, Frankfurt School of Finance & Management, Veranstaltung: Executive MBA - Leadership and Human Resources, Sprache: Deutsch, Abstract: Die Geschwindigkeit der Veränderungen in der Finanzindustrie hat in den vergangenen Jahrzehnten ständig an Fahrt gewonnen. Ein wesentlicher Treiber dieser Entwicklung ist sicherlich die immer stärkere Globalisierung von Finanzdienstleistungen. Neue Wettbewerber aus allen Teilen der Welt zwingen die Institute zu ständig neuen Innovationen und Veränderungen in immer kürzeren Intervallen, bei einer gleichzeitig ständig zunehmenden Komplexität. Nach Ausbruch der internationalen Finanzmarkt- und Wirtschaftskrise und dem daraus resultierenden Fall von Lehman Brothers hat die Dynamik noch einmal zugenommen. Regulatorische Veränderungen und deren Umsetzung innerhalb kürzester Zeit stellen das Management regelmäßig vor neue Herausforderungen. Die aktuellen Ereignisse im Rahmen der globalen Staatsschuldenkrise sollten diese Entwicklung weiter befeuern. Mit diesen unsicheren äußeren Rahmenbedingungen startete die Commerzbank AG eines der größten Change Management Projekte der letzten Jahre. Nach Bekanntgabe der Fusion mit der Dresdner Bank am 31. August 2008 musste es ihr gelingen die rund 66.000 Mitarbeiter in eine neue, gemeinsame Zukunft zu führen. Die in diesem Zusammenhang notwendige Implementierung einer neuen Vision, Strategie und Firmenkultur ist und bleibt unter den aufgezeigten Rahmenbedingungen denkbar anspruchsvoll. Wie ist die Commerzbank, vor diesem Hintergrund, bei der Konzeption des Change Managements vorgegangen? Hat sie dabei Erkenntnisse relevanter, wissenschaftlicher Theorien übersehen oder diese sogar um neue Ansätze ergänzt? Mit diesen Fragen beschäftigt sich die vorliegende Seminararbeit. Sie fokussiert sich nach einer kurzen Betrachtung der wesentlichen Grundlagen des Change Managements, insbesondere auf vi


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Product Details
  • ISBN-13: 9783656059011
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Weight: 100 gr
  • ISBN-10: 3656059012
  • Publisher Date: 18 Nov 2011
  • Height: 210 mm
  • No of Pages: 30
  • Series Title: German
  • Sub Title: Commerzbank - Dresdner Bank Merger: Eine Analyse des Transformationsprozesses
  • Width: 148 mm


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