Gamification (Special Edition) by Tom Raycove - Bookswagon
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Gamification (Special Edition)

Gamification (Special Edition)


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About the Book

The Special Edition version of the book is in full color. It's a much nicer looking book but otherwise is the same as the Black & White version. I think you'll like the color version more! Gamification has become one of the most important and powerful methods of motivating and inspiring people's behaviors. Gamification greatly increases the frequency and volume of consumer engagement by presenting activities and tasks in ways that are exciting, interesting and fun over longer periods of time. Consumers engage longer, for more often, and with a significantly higher degree of loyalty and conversion when presented with gamification models. This book is for anyone who is busy running a business, retail store, advertising or marketing agency, manages advertising or marketing campaigns, or runs and manages an app development business, website or blog and needs to inspire, motivate and engage an audience. It's an easy read and incredibly easy to follow. It delivers the answers you need right now.
About the Author: Tom Raycove is a film, television and video game industry veteran with over 30 years of experience. He enjoys teaching, writing and wrestling man-eating tiger sharks in his spare time.


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Product Details
  • ISBN-13: 9781530477975
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 88
  • Series Title: English
  • Sub Title: The Industry's Biggest Secrets Revealed
  • Width: 152 mm
  • ISBN-10: 1530477972
  • Publisher Date: 09 Mar 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 227 gr


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