Gemeinschaft durch digitale Gleichzeitigkeit. Welche Rolle spielen soziale Nutzungsmotive für Social Live Streaming Services wie Twitch?
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Gemeinschaft durch digitale Gleichzeitigkeit. Welche Rolle spielen soziale Nutzungsmotive für Social Live Streaming Services wie Twitch?

Gemeinschaft durch digitale Gleichzeitigkeit. Welche Rolle spielen soziale Nutzungsmotive für Social Live Streaming Services wie Twitch?


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About the Book

Studienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Johannes Gutenberg-Universität Mainz, Sprache: Deutsch, Abstract: In dieser Hausarbeit wird untersucht, welche Rolle soziale Nutzungsmotive für Nutzer von Social Live Streaming Services (SLSS) wie Twitch spielen. Hierfür werden die Ergebnisse verschiedener Studien zusammengetragen und diskutiert, die mithilfe des Uses-and-Gratifications-Ansatzes die gesuchten Gratifikationen der Nutzer untersucht haben. Sogenannte "Social Live Streaming Services" haben sich über die letzten Jahre als neuartige soziale Netzwerke etabliert. Einer der populärsten Anbieter, die Webseite "Twitch" (twitch.tv), wurde 2014 von Amazon für 970 Millionen Dollar aufgekauft, und seitdem sind Social Live Streaming Services, die im Folgenden, in Anlehnung an die vorhandene Literatur zum Thema, auch als SLSSs abgekürzt werden, noch deutlich in ihrer Popularität gestiegen. Auch Plattformen wie YouTube und Facebook haben im Laufe der Zeit Livestreaming in ihr Angebot implementiert. Sowohl Twitch als auch das Livestreaming Angebot von YouTube, "YouTube Live", haben laut Pires und Simon hohe Nutzerzahlen vorzuweisen. Im Jahr 2020 gab es laut eigenen Angaben der Plattform durchschnittlich 30 Millionen tägliche Besucher auf Twitch, außerdem wurde mit Beginn der Corona-Lockdowns im zweiten Quartal des Jahres 2020 63% mehr Zeit auf Twitch verbracht als im vorigen Quartal, was die Aktualität und Popularität von Social Live Streaming Services unterstreicht. Laut Bründl et al. seien SLSSs zwar ein recht neues Phänomen, weshalb noch kein großer Bestand an Forschung in diesem Bereich vorhanden ist, jedoch aufgrund ihrer Popularität und ihrer Abgrenzung von anderen (sozialen) Medien, auf die im weiteren Verlauf dieser Arbeit noch genauer eingegangen wird, von großem Interesse für die Wissenschaft.


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Product Details
  • ISBN-13: 9783346802637
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 20
  • Spine Width: 1 mm
  • Width: 148 mm
  • ISBN-10: 3346802639
  • Publisher Date: 07 Jan 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 91 gr


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