About the Book
The purpose of this workbook Generating BIG Advertising IDEAS for 'Local' Small Business Owners and Managers is to help you increase traffic and attract new clients. This is for Retailers, Service Companies and Professional Practices. Small business often struggle to come up with new ideas for ad campaigns, month after month. Now, you have an abundance of ideas to choose from. You'll have your very own Idea Bank at your service. No need to search online for ideas. Believe me, it's harder to find new, fresh ideas than you might think. ***Pro-tip. Don't just look for ideas in your category.*** Reinvent ideas from other categories and bring them to your market. 102 General Sales & Promotional Ideas, as well as, Ad Copy starters that can be customized for just about any business ad.Plus, 67 concepts covering dozens of retail, service and professional categories like Home Improvement, Footwear, Lawn & Garden, Jewelry, Picture Framing, Pizzas and Sandwiches, Hot Tubs, Bedding, Restaurants, Kitchen, Anti-Big Box, Ice Cream, Computer, Electronics, Books, Health, Fitness, Coffee, Grocery, Flooring, Sports, Locksmiths, Greenhouses, Banks, Men's Stores, Pet Stores, Catering, Funerals, Duct Cleaning, Roofing, Bicycles, Spas, Gas Stations and Big Tickets items like Furniture and Appliances. Plus, a bonus. 21 unique December ideas.What you'll discover...Part 1. My 3 Favorite (and Most Productive) Brainstorming Techniques. Yes, I know you can find Brainstorming online, but it's rare to find anything written for Advertising idea generation. Here are techniques I honed over 30 years in Marketing (and I'm not old!)Part 2. Generating BIG Advertising IDEAS Directory - 169 Really Good Ideas. It sometimes takes hours of digging and brainstorming, only to come up with another same-o lame-o, in one ear and out the other ear, crappy ad idea. Who can afford to become noise? You'll have a treasure trove of smart, different, and even some silly ideas, at your fingertips. Each page is big enough for notes. When one idea triggers another, jot it down now, otherwise you'll lose the magic. 'I'll come back to it later' doesn't happen. Part 3. No More Bad Ads: Complete Your Pre-Advertising Worksheet. Set new criteria and standards for future ads. Your budget will always go towards your target market: your customer, client or patient. Everything is taught in lay terms. Written in plain speak. No jargon. I work hard to teach marketing in a simple straight forward uncomplicated manner for those who are awesome at what they do, but are not necessarily great at marketing. In fact, you may not like Sales & Marketing. If that's the case, find me on LinkedIn and we can discuss Consulting options.This book in not your typical 'book'. It's more like an activity-book for small business marketers. Save an hour of searching, or have one less meeting, and you've made your investment back. However, the spirit of Generating BIG Advertising IDEAS is to assist you with a Marketing Advantage that could translate into increased revenues in the tens of thousands. If you like an idea and want to work together at a higher level (or don't like an idea but want to find your own genius), let's see if there's a fit. Email derekpatterson@shaw.ca or
