Bill Green, Angela Natividad and Darryl Ohrt share their ad industry experience-and some personal stuff, too-to help you find your creative way. Whether you're working with creatives, supervising them (if that's possible), or just need some magic beans for yourself, this is the book you'll want to read first. Generation Creation explores the definition of creativity, how it is fostered, fed and destroyed (if you're a dark force type), and how it is (sometimes, very rarely) transformed into exploding unicorn rainbows. This very candid conversation bares the souls, failures and successes of three pros who've devoted their careers to the business of creativity-which sometimes, if not often, needs a little push.
About the Author: Bill Green started out life as a designer fresh out of UConn, working his way up under a generation of post-Mad Men agency types at several boutique shops in the NYC area, and stints at larger shops. More interested in chasing popular brands than agencies, his path ended up taking a lot of left turns. Along the way, he picked up a few awards, and a few scars. Name a Fortune 500 brand and he's likely worked on it. In a business that needs its silos and labels, he calls himself a creative director, writer, strategist, new business development person, social media whatever, and-last but not least-friend to Darryl and Angela. ------------------ Angela Natividad is a California native who now lives in Paris. She kicked off her career as Marketing Director of DriversEd.com, was editor of MarketingVOX and Adrants, and led international business at Darewin, where she pitched and won brands like Netflix, Red Bull and AMC. Today she writes for AdWeek and runs a nifty little esports agency called Hurrah. At night, she also found time to write this book with two of her best friends in the world. ------------------ A native of Texas, Darryl Ohrt created a dream career entirely by accident. He started in the music business, running an in-house agency. More than a decade later, he left to launch his own firm, without a single client. What started as Plaid was re-branded as Humongo and eventually sold to an MDC Partners agency. At some point in the process, he got married. Had kids. Got divorced, and eventually found his soulmate, the woman he's looked for all his life, and got married. He moved to NYC to become Executive Creative Director at Carrot Creative. And then he left to launch Mash+Studio, one of the first content agencies in New York City. Eventually Darryl left Brooklyn for Berlin, then Bavaria, and then some other places. Currently, he bills himself as a creative director and global vagabond. Safe to say he's on the move.